Posts Tagged "Accurate marketing lists"

Using LinkedIn and Other Social Sites to Find Decision-Makers – Part I by Aleshia Humphries & Pat Ryan

Posted on Jan 5, 2016 in Blog, Meeting/Event Planning, Training and HR

We know that selling and marketing to Corporate Training and HR is no easy job, and keeping your sales pipeline flowing is essential.  In an ongoing effort to locate potential sales opportunities, sales people can get creative, engaging in social networking in hopes of finding leads and generating sales. What could be better than connecting to hundreds, if not thousands, of business professionals for FREE? Management should be happy with these efforts, right?  Well — it depends… Many salespeople are looking to various B2B networking websites to find business contacts, interact with...

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Three Steps to Make 2016 a Blockbuster Year – by Pat Ryan

Posted on Dec 15, 2015 in Blog, Meeting/Event Planning, Training and HR

Can you believe it’s the end of another year? Before planning for 2016, it’s always helpful to review the prior year’s work – determining what worked well and what didn’t: What plans and processes helped move your company toward its goals? What needs to be tweaked? What should be SCRAPPED altogether?? Answers to these questions will begin to inform your plans for 2016. But, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. STEP 1: Have you set clear, specific metrics? “If you don’t...

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The One Thing You KNOW You Need to Do – But Still Haven’t Done by Pat Ryan

Posted on Jul 16, 2014 in Archive

After more than a decade of working with e-learning, corporate training, and HR vendors, we havedeveloped a wealth of knowledge  about marketing to corporate training & HR. Specializing in this narrow niche has given us the rare opportunity of taking a glimpse into the many different challenges experienced by a wide variety of companies marketing to this industry. Some problems end up being unique to one company, and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. ALL companies...

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