A Message & Offer from Our President (video message from Pat Ryan)
As we move through these trying times, we at Mentor Tech Group stand committed to helping you stay on track in your sales outreach efforts. Rest assured, the MTG team is still hard at work, diligently updating our database of more than 40,000 decision-makers in Corporate Training, e-Learning and HR. Please click here for my video message to learn more. Meanwhile, let us know how we can help you. To schedule a 15-minute complimentary marketing best practices call, click here or call us at (651) 457-8600, Ext. 1. We stand ready to help, whenever you need us… Stay healthy,...
Read More5 Tips to Increase Sales Productivity TODAY by Jae-ann Rock
We all know there is a vast difference between being productive and being “busy.” The Merriam-Webster dictionary defines busywork as “work that usually appears productive or of intrinsic value but actually only keeps one occupied.” Stated another way, busywork can refer to activity that is “undertaken to pass time and stay busy but in and of itself has no actual value.” Now, more than ever, it is critical to reduce or eliminate such busy work, particularly for your well-paid professional sales staff. Left unaddressed, busy work can quickly erode sales and company...
Read MoreRevealed: 5 Lead Gen Strategies for Peak Performance by Pat Ryan
After more than a TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today. Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your...
Read MoreHow to Avoid the Costly Bad Data Trap by Jae-ann Rock
Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers. While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success when selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will...
Read MoreThe Best Training Director List Resource
The Mentor Tech Group marketing list database is highly unique. We thought we’d take a moment to call out a few specific factors that make our Corporate Training and HR marketing list data different from any other list resource available today. Our Marketing Lists are Hand-Built by Real People You see, we are not a list aggregator, and we do not use technology to build our marketing database. We CALL each company to identify the decision makers and their ACTUAL areas of responsibility. No other company does this. The Mentor Tech Group marketing list database is custom-built by a team of...
Read More5 Reasons Trade Show Leads Don’t Pan Out by Aleshia Humphries
I love getting back to the office after a trade show! Sure, there’s a lot of work to catch up on when you’ve been out of the office for a few days. But if you planned ahead, you’ve allotted yourself some time to follow up on the trade show leads, especially the HOT ones. You know the ones I’m talking about… “We have an immediate need,” “This is something we’ve been looking for,” “Send me pricing.” The list goes on and so does the follow-up. It goes on, and on, and on…. We’ve all felt the disappointment of a longer than normal sales cycle. It’s frustrating when things don’t happen...
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