3 Ways to Refresh Your Marketing Efforts by Jae-ann Rock
If you’ve been struggling to engage more prospects, you may need to rethink your marketing approach. Some simple changes may be all you need to yield better results. We’ve got you covered… Read on! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area. First – Value-added content is FREE content that is helpful, insightful, educational, or informative. What are common industry challenges or issues? What are industry-related news feeds or social media feeds buzzing about? Are there industry trends emerging? When creating...
Read More#1 Productivity Killer When Prospecting by Pat Ryan
The most critical factor in determining if you will achieve your goals this year is how productive your team is at PROSPECTING. After all, poor prospecting = poor sales results! When it comes to prospecting within corporate training, e-learning and talent management, we have seen companies make many mistakes and missteps. But, there is one common mistake topping the list of productivity killers that: Wastes 75% of prospecting time, and Deflates Return-On-Investment of prospecting dollars Let’s talk about this list-topping mistake. First, a statement of the obvious – many times...
Read MoreRevealed: 5 Lead Gen Strategies for Peak Performance by Pat Ryan
After more than TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today. Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your prospect’s mind WHEN...
Read MoreDo You Know These 4 Buyer Types? by Jae-ann Rock
So, you’ve found the Corporate Training or HR decision-makers at target prospect companies. They have shown interest in your marketing outreach, and now it is time to follow up with a phone call. But, wait! Don’t blow it…How will you make the most of this opportunity? How will you make a positive first impression? How should you communicate your message to maximize call results? What’s the best approach to get them to open up – should you be chatty or direct? Once you find the decision-maker at a target account, it is important to reduce tension and build trust early in your contact with...
Read More5 Tips for Salespeople to Make the Most of 2022
The Conference Board recently reported: “The global economy is set for another year of above-potential recovery growth in 2022, after expanding by a robust 5.1% in 2021.” This means continued opportunities to grow sales in 2022 when selling to Corporate Training and HR. Part of the KEY to making the most of 2022 is TIME MANAGEMENT – it is one factor that sets apart top-performing sales reps from all the rest. But did you know that most salespeople spend only 20% of their time actually selling! You’ve probably heard it before, but every sales rep must have an organized...
Read MoreWe are deeply saddened to announce the passing of Wayne Provart
To the Mentor Tech Group Community, It is with a heavy heart that we share the news that our friend and colleague, Wayne Provart, passed away suddenly on December 27, 2021. He was 85 years young and a valued and highly respected member of the Mentor Tech Group team for 17 years. Words cannot describe the impact that Wayne had on all of us at Mentor Tech Group and on everyone he came in contact with. He was universally loved – a rare gift. Personally, I feel tremendously fortunate to have known and worked with Wayne since 2003. To honor his memory, we hope you will take a moment...
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