Revealed: 5 Lead Gen Strategies for Peak Performance by Pat Ryan
After more than TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today. Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your prospect’s mind WHEN...
Read More3 Critical Questions for 2022 Sales Planning
Hard to believe, but 2021 will soon be in the rearview mirror. It’s time to reflect, learn, and step boldly into a new year! As you develop your 2022 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1:...
Read MoreWhat Works in Email Marketing – 3 Quick Tips by Jae-ann Rock
Let’s look at three things you can do right away to begin improving your email campaign results. Whether you are an email marketing “beginner” or if you’ve been doing email marketing for a while, these tips are for YOU. Did you know? Today, according to Litmus, more than 30% of B2B marketers say email newsletters are still the best way to nurture leads, and 4 out of 5 marketers said they’d rather give up social media than email marketing. In the end, email marketing still works – IF DONE CORRECTLY. There are many tips we can provide about what works in email marketing – but...
Read MoreFive Steps to Build a Healthy Sales Pipeline by Jae-ann Rock
Building a healthy sales pipeline is critical if you want to attain your revenue goals 3, 6, or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a “numbers game.” To develop a healthy sales pipeline, you MUST start with enough leads to process through your marketing and sales engine. After all, only a portion will become “qualified leads,” and of those, only a fraction will be ready to buy now. So – it is PARAMOUNT that you add ENOUGH targeted leads into the top of your...
Read More5 Ways to Ignite Your Q3 Sales Numbers
Can you believe it’s already the end of September? Where did the summer go? The push is on to ramp up marketing and sales efforts to hit those 2021 revenue goals! So, how will you make the most of the next several months to develop and close business before the end of the year? We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! The following five tips can help you rev up your sales and marketing results – especially when selling to Corporate Training & HR!...
Read More10x ROI in first 3 months using MTG’s Market Intelligence Data
Take a look at these amazing results using a precisely targeted, and highly accurate database on Corporate Training & HR decision-makers. Smith Johnson Partners*, an executive coaching and leadership company, originally came to Mentor Tech Group because they wanted to grow their company beyond their referral business. Working with their MTG rep, a targeted list was developed based on their unique product offering, client profile, and which vertical markets they wanted to expand into. Using Mentor Tech Group’s hand-built and highly accurate market intelligence, they were able to supersede...
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