Top 10 Email Marketing Do’s and Don’ts (Part 2 of 2) by Jae-ann Rock
In our last blog article, we shared the top 10 email marketing “Do’s.” But, it’s also critical to remember that email marketing DONE WRONG can wreak havoc on your business. As a matter of fact, it’s better to do NO email marketing than to do it WRONG. Here’s why… A botched e-marketing campaign can result in: SPAM filters stop your email from “getting in” Low percentage of “opens” Low percentage of “click-throughs” Prospects that DO read your email DON’T call you Creating ill-will with prospects Trouble with the...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...
Read MoreThe High Cost of Inexpensive Lists (5 Questions) Part 2 by Jae-ann Rock
In our last article, we discussed the common ways people look for leads when marketing and selling to Corporate Training and HR. From attending trade shows of performing LinkedIn searches to purchasing marketing lists from time-to-time, there are a number of ways to source leads. However, NOT all leads are created equal. If you purchase an INEXPENSIVE list of contacts, you may actually be using THE most expensive way to source Corporate Training and HR decision-maker contacts! FACT: A list is usually LOW COST because it is LOW QUALITY. Spending money on a low-cost list will COST YOU much...
Read MoreThe High Cost of Inexpensive Lists by Jae-ann Rock (Part 1 of 2)
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find new leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But, if you are purchasing an INEXPENSIVE list of contacts, you may be inadvertently using THE most expensive way to source Corporate Training and HR decision-maker contacts! Although buying an inexpensive list may appear to be a smart option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that...
Read MoreFive Essentials to Build a Healthy Sales Pipeline by Jae-ann Rock
A lack of qualified prospects moving through your sales process TODAY can mean trouble for your business TOMORROW. Building a healthy sales pipeline is critical to attain your revenue goals 3, 6 or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a numbers game. To develop a healthy sales pipeline, you must start with enough leads to crank through your marketing and sales engine. After all, only a portion will become “qualified leads,” and of those, only a fraction will be ready to...
Read MoreThree Steps to Increase Trade Show ROI by Pat Ryan
Each week we talk with people responsible for corporate training and HR at America’s top companies. We also speak with prospects and clients marketing to corporate training & HR. In some ways, you could say we have our “finger on the pulse” of the mood in the corporate training/HR world. We understand the buying habits, market trends and ongoing challenges in this industry – all from a prospecting perspective. One ongoing challenge we see for companies marketing to corporate training and HR is: How to Achieve Higher Trade Show Return-on-Investment (ROI) This week, we...
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