The Peak Performance Marketing Strategy You’ve Never Tried by Pat Ryan
After more than a decade of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. We have found a marketing system that dramatically improves the quantity (and quality) of prospects entering our sales pipeline – and for less money. Yes, better results and less money to achieve top line revenue growth. Better yet, this is not a complicated system. It’s simple and easy for you to duplicate. You need prospects that want and are ready to buy your solution. The key is to be in...
Read MoreFive Keys to Reduce Costly Employee Turnover (…Before It’s Too Late) by Jae-ann Rock
Don’t assume your sales reps are going to stay with you forever… It takes PROACTIVE measures to retain good employees. Consider the alternative: It costs 150 percent of a sales person’s annual salary to replace them It takes 5-6 months for most new hires to reach full productivity Turnover negatively affects productivity, service continuity, and team dynamics But here is the GOOD news: There are key drivers you can leverage to drive employee retention. If you want to keep your high value employees from leaving, it is critical that you employ these five tips before it’s too late. First,...
Read MoreFour Steps to Boost Your Sales Persistence by Jae-ann Rock
LACK OF PERSISTENCE is one of the most common causes of failure in business and in sales! The good news is, persistence is a state of mind which can be cultivated, developed and grown. One of the original personal success gurus, Napoleon Hill, believed that despite unexpected setbacks in life, the one thing that you can always control is “your mind and your attitude.” This is great news – IF you put it to use! In his book, Think and Grow Rich, Napoleon Hill told a compelling tale about a man named R.U. Darby, to demonstrate the power of persistence. You see, Darby had an uncle with...
Read MoreFinding Prospects: Mailing, Emailing, or Calling – Which Works BEST? by Pat Ryan
There are many theories about the best way to find prospects. Certainly large advertising campaigns and trade shows can take up a lot of the marketing budget. But, when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, Emailing them, or Calling them directly The context of this discussion will be from the frame of reference of a company that targets decision maker contacts in corporate training, HR, or talent management. Mentor Tech Group works exclusively with clients marketing and selling to the corporate...
Read MoreTop Tips to Rev up your Q4 Sales Results by Jae-ann Rock
With only three months left until the end of this year, a looming question remains: How will you make the MOST of these next few months to meet or exceed your 2015 sales goals? Time is ticking and the push is on… So, can you more effectively develop and close business before the end of the year? We have some tricks to help you achieve the results you need – especially when marketing to Corporate Training & HR! Prepare to rev up your sales and marketing results! 1.) Reward the Sales Behaviors you Want to See: It may be time to develop “sales kickers” to really ramp...
Read MoreThe High Cost of Inexpensive Lists by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find new leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But, if you are purchasing an INEXPENSIVE list of contacts, you may be inadvertently using THE most expensive way to source Corporate Training and HR decision-maker contacts! Although buying an inexpensive list may appear to be a smart option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that...
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