5 Sales Lessons Learned from a Gold Panning Excursion by Jae-ann Rock
A few years ago, my family and I took a trip to the White Mountains of New Hampshire to do some gold panning for my birthday… We actually registered for a three-hour, organized class called “Prospecting for Gold.” We left the house early and drove two hours to meet the prospecting instructor at a beautiful, crystal clear stream in the White Mountain National Forest. Spending the day in the river would be a welcome relief from the heat and we were excited to find gold! As the class began, the seven participants listened as the instructor taught us about the history of gold panning, and...
Read MoreHow to Create Engaging, Value-Added Marketing Content by Jae-ann Rock
Content marketing is all the rage these days… But, many companies are overwhelmed at the thought of producing value-added content on a regular basis. Many companies marketing to Corporate Training & HR have asked us: How do we create engaging, value-added content? How do we develop our brand as a thought-leader in our industry? How do we send content regularly while minimizing our email opt-outs? These days, the key to an effective email marketing strategy is to be sure you have a marketing and communication strategy to deliver value-added content to the right audience on a consistent...
Read MoreFour Steps to Boost Sales Persistence by Jae-ann Rock
LACK OF PERSISTENCE is one of the most common causes of failure in business and in sales. But, the good news is, persistence is a state of mind which can be cultivated, developed and grown. One of the original personal success gurus, Napoleon Hill, believed that despite unexpected setbacks in life, the one thing that you can always control is “your mind and your attitude.” This is great news – IF you put it to use! “Without persistence, you will be defeated. With persistence, you will win.” – Napoleon Hill . The truth is, most people lack persistence. People often quit when faced with...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 2 of 2) by Jae-ann Rock
In our last blog article, we shared the top 10 email marketing “Do’s.” But, it’s also critical to remember that email marketing DONE WRONG can wreak havoc on your business. As a matter of fact, it’s better to do NO email marketing than to do it WRONG. Here’s why… A botched e-marketing campaign can result in: SPAM filters stop your email from “getting in” Low percentage of “opens” Low percentage of “click-throughs” Prospects that DO read your email DON’T call you Creating ill-will with prospects Trouble with the...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...
Read MoreThe High Cost of Inexpensive Lists (5 Questions) Part 2 by Jae-ann Rock
In our last article, we discussed the common ways people look for leads when marketing and selling to Corporate Training and HR. From attending trade shows of performing LinkedIn searches to purchasing marketing lists from time-to-time, there are a number of ways to source leads. However, NOT all leads are created equal. If you purchase an INEXPENSIVE list of contacts, you may actually be using THE most expensive way to source Corporate Training and HR decision-maker contacts! FACT: A list is usually LOW COST because it is LOW QUALITY. Spending money on a low-cost list will COST YOU much...
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