The Truth About the “Big Training Show” by Aleshia Humphries
Trade shows are challenging. I’ve done my share, including the one-person stints where you have to take on all the responsibilities by yourself, like working long shifts over three days at the “big training show.” (You can substitute “big HR show” and the story will be the same.) But, what’s even more challenging is when the show is over and you go back to your office with a nice big stack of “leads.” As a former Marketing Director for a large training company, I know. I’ve been there, done that…sorted through the “hot”...
Read MoreThe High Cost of Inexpensive Lists by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But, if you are purchasing an INEXPENSIVE list of contacts, you may be inadvertently using THE most expensive way to source Corporate Training and HR lists! Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that “inexpensive” list...
Read MoreThe Secret to a Highly Effective Prospecting Effort By Pat Ryan
It’s not news to say that everyone wants better results from their prospecting efforts. But, HOW do we make it happen? Ask yourself: How will we meet our corporate sales goals this year? Are we talking to enough targeted prospects on a weekly or monthly basis? How can I increase results from my team’s prospecting efforts? Your sales reps are already working hard – making calls, writing proposals, and sending follow up emails to move leads through the sales pipeline. But…do they have sufficient time for prospecting? I’m sure many of you have read the best-selling book, “The 7...
Read MoreThe Secret to Success in Life (& when Selling to Corporate Training & HR!) by Pat Ryan
Climbing the ladder of success is part of everyone’s life – not just those who are marketing to corporate training. So why is it, that some people are more successful than others? Is it luck? Is it who they know? Is it what they know? The truth is that success has a formula – and successful people follow it – some consciously, others unconsciously. While this formula may come naturally to some, it does not come naturally to most. Instead, most successful people have had to search for the answers to what makes people successful in the first place… Then they had to learn...
Read MoreThe Truth about the “Big Training Show” By Aleshia Humphries
Trade shows are challenging. I’ve done my share, including the one-person stints where you have to take on all the responsibilities by yourself, like working long shifts over three days at the “big training show.” (You can substitute “big HR show” and the story will be the same.) But, what’s even more challenging is when the show is over and you go back to your office with a nice big stack of “leads.” As a former Marketing Director for a large training company, I know. I’ve been there, done that…sorted through the “hot”...
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