5 Reasons Trade Show Leads Don’t Pan Out by Aleshia Humphries
I love getting back to the office after a trade show! Sure, there’s a lot of work to catch up on when you’ve been out of the office for a few days. But if you planned ahead, you’ve allotted yourself some time to follow up on the trade show leads, especially the HOT ones. You know the ones I’m talking about… “We have an immediate need,” “This is something we’ve been looking for,” “Send me pricing.” The list goes on and so does the follow-up. It goes on, and on, and on…. We’ve all felt the disappointment of a longer than normal sales cycle. It’s frustrating when things don’t happen...
Read More10 Email Marketing Best Practices by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads and nurture them over time Boost sales Build brand loyalty Increase website traffic Based on our experience, we have compiled the following list of email marketing best practices to help you achieve success in 2020! 10 Email Marketing Best Practices to Achieve Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number The ability for the recipient to easily unsubscribe from your email campaigns Remove all unsubscribes and bounces from...
Read More3 Critical Questions for 2020 Sales Success by Pat Ryan
Happy New Year to you! Can you believe it’s 2020? It’s time to reflect, learn, and step boldly into a new decade! As you develop your 2020 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1:...
Read More5 Ways to Sell More in Less Time By Jae-ann Rock
In any sales environment, time management is a key factor in what sets apart top-performing sales reps from all the rest. Show me your best sales reps and I’ll show you people who have mastered time management. But for many, time management can be an ongoing challenge. As a matter of fact, many sales reps spend only 20% of their time actually selling! Sales professionals are pulled in a myriad of directions and must perform many varied tasks, each and every day. This is why it is critical that every sales rep has an organized approach to how they plan their time. So, let’s dive...
Read MoreTop 10 Tips when Marketing to Corporate Training & HR by Jae-ann Rock
In today’s complex world of B2B marketing, social media, ad-words and analytics, it’s easy to get caught up in the details of marketing and forget the BASICS. I’m sure you have your hands full every week: keeping up with social media trends, measuring response rates, testing and tweaking new marketing campaigns, tracking Google analytics, identifying new markets, honing your message, and meeting your sales team’s constant requests for MORE, high-quality leads! But — are you SURE you have the BASICS covered? If you fail to keep several marketing basics in mind…success may elude you. Let’s...
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