3 Ways to Refresh Your Marketing Efforts by Jae-ann Rock
If you’ve been struggling to engage more prospects, you may need to rethink your marketing approach. Some simple changes may be all you need to yield better results. We’ve got you covered… Read on! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area. First – Value-added content is FREE content that is helpful, insightful, educational, or informative. What are common industry challenges or issues? What are industry-related news feeds or social media feeds buzzing about? Are there industry trends emerging? When creating...
Read More#1 Productivity Killer When Prospecting by Pat Ryan
The most critical factor in determining if you will achieve your goals this year is how productive your team is at PROSPECTING. After all, poor prospecting = poor sales results! When it comes to prospecting within corporate training, e-learning and talent management, we have seen companies make many mistakes and missteps. But, there is one common mistake topping the list of productivity killers that: Wastes 75% of prospecting time, and Deflates Return-On-Investment of prospecting dollars Let’s talk about this list-topping mistake. First, a statement of the obvious – many times...
Read MoreRevealed: 5 Lead Gen Strategies for Peak Performance by Pat Ryan
After more than TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today. Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your prospect’s mind WHEN...
Read More3 Critical Questions for 2022 Sales Planning
Hard to believe, but 2021 will soon be in the rearview mirror. It’s time to reflect, learn, and step boldly into a new year! As you develop your 2022 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1:...
Read MoreReduce 2021 Taxable Income NOW
If you are looking for ways to reduce your 2021 taxable income, NOW may be the BEST time to invest in Mentor Tech Group’s market intelligence. Did you know that you can write off the entire cost of the MTG custom-built database as a 2021 expense? Not ready for a list now? That’s okay – you can purchase now and defer your list delivery until February 28, 2022. It’s a win-win. Act now – time is of the essence. Remember, if you’re looking for access to confirmed Training and HR decision-maker info, there is no better resource than Mentor Tech Group. CONTACT US today to take advantage of this...
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