Ask These 5 Questions Before Buying a Lead List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that “inexpensive” list you purchased probably...
Read MoreCritical Tips to Retain Sales & Marketing People by Jae-ann Rock
Knowing how to attract and retain your high-quality sales and marketing people is critical in today’s business climate. “Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what they like than on the necessity of having a job…” – Forbes What does this mean for your business? Businesses MUST be proactive to determine if they are meeting employees’ needs. Look beyond the basics of compensation and benefits. You must look at the REAL DRIVERS of employee engagement and SATISFACTION including: Communication and...
Read MoreGet Control Over Your Lead Gen Results
As a sales and marketing professional, you are responsible for helping your company create marketing campaigns that generate qualified leads and improve sales. And, you are likely always searching for proven ways to improve control over campaign results… If you are using an in-house database for your marketing efforts, be advised – your list is likely full of JUNK. First – what is data decay? It is a degradation in the quality of data. GOOD data is required if you want to boost marketing efficiency and sales results. Consider the following stats: The data decay rate of B2B...
Read MoreWork Smarter Not Harder – 5 Tips by Jae-ann Rock
Looking for ways to be more efficient and effective in your sales efforts? From eliminating time-wasters to accelerating the sales cycle, these tips will put you on the path to improved sales success for the rest of the year. Incorporate these tips into your daily work habits and you will soon reap the sales rewards that come from working smarter – not harder! 1.) Focus on ONE Thing at a Time. It has been proven that multitasking does not work well. In fact, it is a drain on productivity. The Issue: Reduced Productivity: Research has shown that multitasking can reduce productivity by as...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 2 of 2) by Jae-ann Rock
In our last blog article, we shared the top 10 email marketing “Do’s.” But, it’s also critical to remember that email marketing DONE WRONG can wreak havoc on your business. As a matter of fact, it’s better to do NO email marketing than to do it WRONG. Here’s why… A botched e-marketing campaign can result in: SPAM filters stop your email from “getting in” Low percentage of “opens” Low percentage of “click-throughs” Prospects that DO read your email DON’T call you Creating ill-will with prospects Trouble with the law! (See #1 “Follow All CAN-SPAM Laws” in our first article) So, this week,...
Read More