Marketing to DE&I to Increase Revenue in 2022 by Jae-ann Rock
Companies are spending more on diversity, equity, and inclusion (DE&I) than ever before as they seek to outcompete in the marketplace. A recent survey* of 320 leaders found that: “DE&I spending is strongly correlated with company size as measured by revenues and number of employees…Companies with $10 billion or more in sales plan to spend 23.2% more in 2022, compared to 9.4% more for companies with $100-$499 million in sales and 6.3% more for companies with less than $10 million in sales.” Many companies have been hard at work developing training and HR programs to incorporate...
Read MoreHow to Find Training & HR Decision Makers – Part II By Pat Ryan
Recapping Part I of this article featured in our last newsletter: Most lists do not include the training or HR decision maker You can begin the “digging” process with the VP/Director of HR You must decide whether to look at the corporate or the divisional level There is no universal title to search for, but three most common are: Director of Training and Development Director of Organizational Development and Director of E-learning Moving forward, there are many other possible titles that may be used instead of the above, particularly when looking for decision makers within...
Read More