3 Steps to Increase Trade Show ROI by Pat Ryan
Each week we talk with prospects and clients marketing to corporate training & HR. In some ways, you could say we have our “finger on the pulse” of the mood in the corporate training/HR world. We understand the buying habits, market trends and ongoing challenges in this industry – all from a prospecting perspective. One ongoing challenge we see for companies marketing to corporate training and HR is: How to Achieve Higher Trade Show Return-on-Investment (ROI) It’s important to realize that many times, we don’t have to make fancy or massive changes to get better results — fundamental...
Read MoreConfessions of a Former Marketing Director by Aleshia Humphries
As a former Director of Marketing for a large training company, I have a confession to make. Though it pains me to say it, I now know that we could’ve gotten our leads for a lot less money than we ended up spending on them. Live and learn. But, in today’s highly competitive and cost-reducing environment, it hurts to know that you may not have gotten the best value out of your marketing dollars. Everyone marketing to corporate training (or HR) has one goal in common: To get your marketing message in front of decision makers. Are Trade Shows Effective? Like many people, I felt...
Read More3 Steps to Increase Trade Show ROI by Pat Ryan
Each week we talk with prospects and clients marketing to corporate training & HR. In some ways, you could say we have our “finger on the pulse” of the mood in the corporate training/HR world. We understand the buying habits, market trends and ongoing challenges in this industry – all from a prospecting perspective. One ongoing challenge we see for companies marketing to corporate training and HR is: How to Achieve Higher Trade Show Return-on-Investment (ROI) It’s important to realize that many times, we don’t have to make fancy or massive changes to get better results — fundamental...
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