Posts Tagged "trade show lists"

Confessions of a Former Marketing Director by Aleshia Humphries

Posted on Nov 19, 2013 in Archive

As a former Director of Marketing for a large training company, I have a confession to  make.  Though it pains me to say it, I now know that we could’ve gotten our leads for a lot less money than we ended up spending on them. Live and learn. But, in today’s highly competitive and cost-reducing environment, it hurts to know that you may not have gotten the best value out of your marketing dollars. Everyone marketing to corporate training (or HR) has one goal in common: To get your marketing message in front of decision makers. Are Trade Shows Effective? Like many people, I felt...

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