5 Ways to Grow Sales Using Value-Added Content
Content marketing is all the rage these days… But, you may be overwhelmed at the thought of producing value-added content on a regular basis. Like other companies marketing to Corporate Training & HR, you probably want to know: How do we create engaging, value-added content? How do we develop our brand as a thought leader in our industry? How do we send content regularly while minimizing our email opt-outs? The key to an effective email marketing strategy is to be sure you have a marketing and communication strategy that delivers value-added content to the right audience on...
Read MoreWork Smarter Not Harder – 5 Tips by Jae-ann Rock
Looking for ways to be more efficient and effective in your sales efforts? From eliminating time-wasters to accelerating the sales cycle, these tips will put you on the path to improved sales success for the rest of the year. Incorporate these tips into your daily work habits and you will soon reap the sales rewards that come from working smarter – not harder! 1.) Focus on ONE Thing at a Time. It has been proven that multitasking does not work well. In fact, it is a drain on productivity. The Issue: Reduced Productivity: Research has shown that multitasking can reduce productivity by as...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 2 of 2) by Jae-ann Rock
In our last blog article, we shared the top 10 email marketing “Do’s.” But, it’s also critical to remember that email marketing DONE WRONG can wreak havoc on your business. As a matter of fact, it’s better to do NO email marketing than to do it WRONG. Here’s why… A botched e-marketing campaign can result in: SPAM filters stop your email from “getting in” Low percentage of “opens” Low percentage of “click-throughs” Prospects that DO read your email DON’T call you Creating ill-will with prospects Trouble with the law! (See #1 “Follow All CAN-SPAM Laws” in our first article) So, this week,...
Read MoreUpdated Info: B2B Email Marketing Best Practice Tips by Jae-ann Rock
Despite all the new marketing channels available for B2B marketers today, according to Hubspot and Litmus, email marketing still provides an impressive $36 return for every $1 spent! So – what recommendations can you employ to achieve similar results? We have some updated information to help answer this question… WHEN TO SEND First, in B2B email marketing, Tuesdays and Thursdays have historically had the best open rates. However, the latest data shows a change in this pattern: According to a 2022 report by Campaign Monitor, the highest open rates for B2B emails is on Mondays (at...
Read MoreTop B2B Marketing Trends When Selling to L&D
We all know that the Learning and Development (L&D) industry is constantly evolving, so keeping up with the latest marketing trends is essential for success when selling to this industry. As B2B marketers, it’s important to understand the current trends to more effectively reach and engage potential customers and build a healthy sales pipeline. We have gathered information from some of the top research companies in this area to find out what’s working in 2023. First, it’s important to know that according to a recent American Marketing Association survey, more than 65%...
Read More