Ditch the “Cheap” List & Stop Throwing Money Away!
We get it. Finding quality leads in the Corporate Training and HR world is a constant battle. Trade shows, LinkedIn, and those tempting “inexpensive” contact lists all seem like viable options. But beware – that bargain list might be the most expensive mistake you make. The High Cost of Low-Quality Data While a cheap list might seem like a quick win, it often backfires. These lists are typically riddled with outdated information, inaccurate contacts, and non-decision makers. This translates into two major costs: Lost Time: Your valuable sales reps waste precious hours sifting...
Read MoreUnlock the Magic to Attract & Convert More Corporate Training and HR Clients
Have you ever wondered how Disney consistently captivates audiences and creates lifelong fans? Now, imagine applying those same principles to attract and convert more Training and HR clients. Many of Disney’s strategies offer invaluable lessons for your business growth. Let’s unlock their secrets and translate them into tangible success when marketing/selling to the Training and HR world! Strategies for Success 1.) Focus on Customer Loyalty Disney excels at building relationships with its customers. They understand that existing customers are more likely to make additional...
Read MoreMarketing to L&D in 2024: 5 Strategies for Success
The Learning and Development (L&D) industry is in constant flux, making it crucial for B2B marketers to stay ahead of the curve. With a growing number of younger decision-makers, understanding the latest trends is key to building a robust sales pipeline in 2024. Understanding the Modern L&D Buyer Recent data reveals that the majority of B2B buyers in the L&D space are now under 40. This generation values efficiency, engagement, and personalization. Catering to their preferences is essential for marketing success. Key Marketing Trends for 2024 Hyper-Personalization: Go beyond...
Read MoreThree Tips to Instantly Improve Your Email Campaign Results by Jae-ann Rock
Even today, email marketing remains a cornerstone of digital marketing, with 33% of marketers considering email their most valuable marketing channel (HubSpot, 2023). It’s not just about sending messages – it’s about nurturing leads, building relationships, and ultimately driving revenue. However, to harness the full potential of email marketing, you need to optimize your campaigns for maximum impact. Here’s how: 1.) Optimize for Mobile It’s no secret that mobile usage dominates the digital landscape. A significant 41.6% of emails are opened on mobile devices...
Read More3 Reasons Your Emails Aren’t Getting Noticed
How can you boost your email marketing results to reach the right people? We have some tips for you… Is your email marketing falling flat? If so, it might be time to refine your target audience. After all, email marketing done right still works as is proven by the following stats: 64% of B2B marketers consider email the most impactful channel in their multichannel strategy (Backlinko, 2024). 73% of B2B email marketers use email newsletters as part of their content marketing strategy (Content Marketing Institute, 2024) 65% of B2B buyers say emails nurture them through the buying journey...
Read More