Reaping the Rewards of a Tremendous 2013! by Pat Ryan
This is what you want to say NEXT year at this time, right? It’s probably a pretty fair statement to say that if your company’s sales go through the roof in the next twelve months, this is exactly where you will be – reaping the rewards of a tremendous 2013! But, how can you make that happen – selling to corporate training or human resources – especially during these uncertain economic times? If you believe that success leaves clues, then let’s consider what Billionaire Bunker Hunt once said: “You can achieve ANYTHING you want out of life if you do just...
Read MoreAre your Marketing Lists like the Bridge to Nowhere? By Jae-ann Rock
Despite this being an election year, we promise not to get political here. You may remember several years ago, there was a lot of talk about a Senator who was able to push through funding for his state project to build a bridge in Alaska that became known as the “Bridge to Nowhere”. If you Google this term, you will discover that there have been many such projects over the course of recent history. These are feel-good projects that: Benefit very few people Cost significant money Create the perception of progress As we know, these projects are often politically motivated and they have...
Read MoreThe Number One Productivity Killer in Prospecting By Pat Ryan
Your annual sales and marketing plan is your road map for the year. A critical factor in determining whether your plan will be successful – and whether you will achieve your annual goals – will be how productive you and your team are at PROSPECTING. When it comes to prospecting within corporate training, e-learning and talent management, we have seen companies make many mistakes and missteps. But, there is one common mistake topping the list of productivity killers that: Wastes 75% of prospecting time, and Deflates Return-On-Investment of prospecting dollars It has been said,...
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