How to Avoid the Bad Data Trap by Jae-ann Rock
Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers. While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will negatively...
Read MoreTop 10 Marketing Tips for Corporate Training & HR by Jae-ann Rock
In today’s complex world of B2B marketing, social media, ad words and analytics, it’s easy to get caught up in the details of marketing and forget the BASICS. I’m sure you have your hands full every week: keeping up with social media trends, measuring response rates, testing and tweaking new marketing campaigns, tracking Google analytics, identifying new markets, honing your message, and meeting your sales team’s constant requests for MORE quality leads! But — are you SURE you have the BASICS covered? If you fail to keep several marketing basics in mind…success may elude you. ...
Read MoreThe Peak Performance Marketing Strategy You’ve Never Tried by Pat Ryan
After more than a decade of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. We have found a marketing system that dramatically improves the quantity (and quality) of prospects entering our sales pipeline – and for less money. Yes, better results and less money to achieve top line revenue growth. Better yet, this is not a complicated system. It’s simple and easy for you to duplicate. You need prospects that want and are ready to buy your solution. The...
Read More5 Steps to Successful Trade Show Follow Up by Jae-ann Rock
You’ve attended a trade show, met a number of prospects (hopefully!), and now it’s time to follow up. So, how can you maximize your trade show ROI? How soon should you follow up and what approach should you use after the show? Below are five important tips to successful trade show follow up, plus a few bonus ideas to help you get the most out of every conference lead… 5 Keys to Successful Trade Show Follow Up: Sort and Qualify Trade show Leads. Immediately categorize your show leads into hot, warm and cold categories. (Designating each A, B, C will do.) A Leads: You had a conversation...
Read More5 Reasons to Join a Mastermind Group by Jae-ann Rock
You may have heard of the Mastermind group concept and thought, “I don’t think that’s for me” or, “I don’t have time for that.” But, what IS a Mastermind group and what can it offer YOU? Whether you are marketing and selling to Corporate Training and HR, or looking for ways to improve your overall business results, joining a Mastermind group can drive you to higher levels of success. It’s been proven time and again. What is a Mastermind Group? The Mastermind concept was published by Napoleon Hill in the 1930’s, as a result of his research studying the most successful people of the day....
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