The One Thing You KNOW You Need to Do – But Still Haven’t Done by Pat Ryan
After more than a decade of working with e-learning, corporate training, and HR vendors, we havedeveloped a wealth of knowledge about marketing to corporate training & HR. Specializing in this narrow niche has given us the rare opportunity of taking a glimpse into the many different challenges experienced by a wide variety of companies marketing to this industry. Some problems end up being unique to one company, and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. ALL companies...
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