Marketing to DE&I to Increase Revenue in 2022 by Jae-ann Rock
Companies are spending more on diversity, equity, and inclusion (DE&I) than ever before as they seek to outcompete in the marketplace. A recent survey* of 320 leaders found that: “DE&I spending is strongly correlated with company size as measured by revenues and number of employees…Companies with $10 billion or more in sales plan to spend 23.2% more in 2022, compared to 9.4% more for companies with $100-$499 million in sales and 6.3% more for companies with less than $10 million in sales.” Many companies have been hard at work developing training and HR programs to incorporate...
Read MoreAre your Marketing Lists like the Bridge to Nowhere? By Jae-ann Rock
Despite this being an election year, we promise not to get political here. You may remember several years ago, there was a lot of talk about a Senator who was able to push through funding for his state project to build a bridge in Alaska that became known as the “Bridge to Nowhere”. If you Google this term, you will discover that there have been many such projects over the course of recent history. These are feel-good projects that: Benefit very few people Cost significant money Create the perception of progress As we know, these projects are often politically motivated and they have...
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