Posts Tagged "HR"

Are your Marketing Lists like the Bridge to Nowhere? By Jae-ann Rock

Posted on Oct 22, 2012 in Archive

Despite this being an election year, we promise not to get political here.  You may remember several years ago, there was a lot of talk about a Senator who was able to push through funding for his state project to build a bridge in Alaska that became known as the “Bridge to Nowhere”.  If you Google this term, you will discover that there have been many such projects over the course of recent history.  These are feel-good projects that: Benefit very few people Cost significant money Create the perception of progress  As we know, these projects are often politically motivated and they have...

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