The Secret to a Highly Effective Prospecting Effort By Pat Ryan
It’s not news to say that everyone wants better results from their prospecting efforts. But, HOW do we make it happen? Ask yourself: How will we meet our corporate sales goals this year? Are we talking to enough targeted prospects on a weekly or monthly basis? How can I increase results from my team’s prospecting efforts? Your sales reps are already working hard – making calls, writing proposals, and sending follow up emails to move leads through the sales pipeline. But…do they have sufficient time for prospecting? I’m sure many of you have read the best-selling book, “The 7 Habits of...
Read More5 Tips to Rev Up Results when Marketing to Corporate Training & HR by Jae-ann Rock
August is nearly over and we all know that September means “back to school” and “back to business”! The push is on… So, how do you make the most of the next several months to develop and close business before the end of the year? We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! Prepare to rev up your sales and marketing results! 1.) Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end of year sales activity. Just be certain you are rewarding the right behavior, aligned with your...
Read MoreThe Truth About the “Big Training Show” by Aleshia Humphries
Trade shows are challenging. I’ve done my share, including the one-person stints where you have to take on all the responsibilities by yourself, like working long shifts over three days at the “big training show.” (You can substitute “big HR show” and the story will be the same.) But, what’s even more challenging is when the show is over and you go back to your office with a nice big stack of “leads.” As a former Marketing Director for a large training company, I know. I’ve been there, done that…sorted through the “hot”...
Read MoreThe Secret to a Highly Effective Prospecting Effort By Pat Ryan
It’s not news to say that everyone wants better results from their prospecting efforts. But, HOW do we make it happen? Ask yourself: How will we meet our corporate sales goals this year? Are we talking to enough targeted prospects on a weekly or monthly basis? How can I increase results from my team’s prospecting efforts? Your sales reps are already working hard – making calls, writing proposals, and sending follow up emails to move leads through the sales pipeline. But…do they have sufficient time for prospecting? I’m sure many of you have read the best-selling book, “The 7...
Read MoreThe Secret to Success in Life (& when Selling to Corporate Training & HR!) by Pat Ryan
Climbing the ladder of success is part of everyone’s life – not just those who are marketing to corporate training. So why is it, that some people are more successful than others? Is it luck? Is it who they know? Is it what they know? The truth is that success has a formula – and successful people follow it – some consciously, others unconsciously. While this formula may come naturally to some, it does not come naturally to most. Instead, most successful people have had to search for the answers to what makes people successful in the first place… Then they had to learn...
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