Posts Tagged "decision maker lists"

Six Rules to Maximize Sales & Marketing Productivity by Pat Ryan

Posted on Jan 20, 2015 in Archive

General Electric Company was known as one of America’s best-managed companies for decades (up until only a few years ago)…  At the helm of this conglomerate for over twenty years was GE’s Chairman, Jack Welch.  He has become a legend, not only for providing stellar leadership, record growth and profits, but also for his strong personal philosophies – that he gladly “shared” with his team.  As a General Electric Management Training Program Graduate who went on to spend six years with GE’s Aircraft Engine Business Group, I first learned of Mr. Welch’s powerful philosophies nearly 30...

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Confessions of a Former Marketing Director by Aleshia Humphries

Posted on Nov 19, 2013 in Archive

As a former Director of Marketing for a large training company, I have a confession to  make.  Though it pains me to say it, I now know that we could’ve gotten our leads for a lot less money than we ended up spending on them. Live and learn. But, in today’s highly competitive and cost-reducing environment, it hurts to know that you may not have gotten the best value out of your marketing dollars. Everyone marketing to corporate training (or HR) has one goal in common: To get your marketing message in front of decision makers. Are Trade Shows Effective? Like many people, I felt...

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The Secret to Success in Life (& when Selling to Corporate Training & HR!) by Pat Ryan

Posted on Jun 11, 2013 in Archive, Principles of Success

Climbing the ladder of success is part of everyone’s life – not just those who are marketing to corporate training.  So why is it, that some people are more successful than others?   Is it luck?   Is it who they know?   Is it what they know?   The truth is that success has a formula – and successful people follow it – some consciously, others unconsciously. While this formula may come naturally to some, it does not come naturally to most.  Instead, most successful people have had to search for the answers to what makes people successful in the first place…  Then they had to learn...

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