Posts Tagged "cold calling"

10 Things Every Corporate Training & HR Marketer Must Know! by Jae-ann Rock

Posted on Jul 23, 2013 in Archive, Meeting/Event Planning, Training and HR

In today’s complex world of B2B marketing, social media, ad words and analytics, it’s easy to get caught up in the details of marketing and forget the BASICS. I’m sure you have your hands full every week: keeping up with social media trends, measuring response rates, testing and tweaking new marketing campaigns, tracking Google analytics, identifying new markets, honing your message, and meeting your sales team’s constant requests for MORE quality leads! But — are you SURE you have the BASICS covered?  If you fail to keep several marketing basics in mind…success may elude you. ...

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Finding Prospects – Mailing, Emailing or Calling – Which Works BEST? by Pat Ryan

Posted on Jun 24, 2013 in Archive, Meeting/Event Planning, Training and HR

There are many theories about what is the best way to find prospects. Certainly large advertising campaigns and trade shows take up a lot of the marketing budget. But when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, emailing them, or calling them directly. The context of our discussion will be from the frame of reference of a company that targets the corporate training or talent management decision maker. Mentor Tech Group (MTG) works exclusively with clients that market to the corporate training & human...

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How to Create a Comprehensive Prospect Profile (Part 2 of 2) By Pat Ryan

Posted on Mar 12, 2013 in Archive, Training and HR

What is the best way to build a comprehensive profile of your prospect?  In our last blog post, we covered SPIN selling techniques, a framework used to gather valuable information from your prospects.  This week, we dig deeper by sharing Question Guidelines, designed to help you build a more comprehensive prospect profile.  Ask your prospects these questions to help them open up, allowing you to quickly identify key areas of pain and/or need. So, let’s get right into it…  Here are the kind of prospecting questions you should be asking… Question Guidelines When speaking with prospects,...

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How to Become a Peak Performer on the Telephone (Part 1 of 3) by Pat Ryan

Posted on Jan 15, 2013 in Archive, Training and HR

We’d like to help you launch the new year by providing some helpful tips to significantly improve your sales game on the telephone.  To become a peak performer, you need to master the tools you use in your everyday work life to conduct business – and we think there’s no better place to start than with the linchpin of business – the telephone.   Improving your abilities on the phone is critical to achieving optimal business performance. The reality is that there are some simple techniques you can use to boost your phone performance immediately!  Want to start your sales year off on the right...

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