Posts Tagged "business development"

Top Ways to Nurture Your “Not Now” Leads

Posted on Aug 1, 2022 in Blog, Meeting/Event Planning, Training and HR

You’ve worked hard to turn a number of leads into a pipeline of qualified prospects…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now”? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...

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5 Tips to Increase Sales Call Performance by Pat Ryan

Posted on May 2, 2022 in Meeting/Event Planning, Principles of Success, Uncategorized

During the Call—Be Your Best We know there is a huge amount of work that often goes into securing an opportunity to present to a prospect. There are key steps you should take DURING every sales call that will help SET THE PROPER TONE for you to become a peak sales performer. So, what are the top 6 things you should always do during every sales call to greatly improve results?  Read below, then determine which tips you use regularly and which areas might need a little work… 1. Personality, Voice Tone, and Projection First rule: Be friendly and sincere. Nothing can take the place of someone...

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How is The Great Resignation Affecting Your Marketing List?

Posted on Apr 20, 2022 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

We hear it all over the news these days… The Great Resignation has taken hold and shows no signs of letting up. For B2B marketers, this can prove especially challenging as you try to keep up with the huge amount of change happening to your in-house list! FACT #1: High Turnover in Corporate Training & HR means your in-house list data is constantly changing. If your database isn’t being kept current, your team will be wasting time and energy marketing/selling to outdated contacts. FACT #2: Adding high-quality NEW DATA to your marketing process TODAY is critical to achieving...

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3 Reasons Your Message Isn’t Getting Noticed

Posted on Apr 4, 2022 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

If your emails aren’t getting noticed, it could be due to one of several common mistakes: 1.) WRONG TARGETS One reason your emails aren’t getting noticed could be because you’re marketing to the wrong contacts – this could be due to the fact that you have outdated info, or because they are not the L&D decision-makers you need to succeed… Junky In-house Data:  If you’re only marketing to your in-house database, know that it is very likely loaded with bad information – i.e. JUNK. Sure, there are lots of good contacts in it, but those are right alongside invalid or irrelevant...

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3 Ways to Refresh Your Marketing Efforts by Jae-ann Rock

Posted on Mar 10, 2022 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

If you’ve been struggling to engage more prospects, you may need to rethink your marketing approach. Some simple changes may be all you need to yield better results. We’ve got you covered… Read on! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area.  First – Value-added content is FREE content that is helpful, insightful, educational, or informative. What are common industry challenges or issues? What are industry-related news feeds or social media feeds buzzing about? Are there industry trends emerging? When creating...

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