Posts Tagged "B2B marketing"

Five Sales Lessons Learned from a Gold Panning Excursion by Jae-ann Rock

Posted on Aug 11, 2015 in Blog, Meeting/Event Planning, Training and HR

Last month, my family and I took a trip to the White Mountains of New Hampshire to do some gold panning for my birthday… We actually registered for a three-hour, organized class on “Prospecting for Gold.” On the morning of the trip, my family and I got up early, and left the house by 7 AM to drive two hours to meet up with the prospecting instructor at a beautiful, crystal clear stream in the White Mountain National Forest. Spending the day in the river would be welcome relief from the heat, and we were excited to find gold! As the class began, the seven participants listened as the...

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5 Steps to Successful Trade Show Follow Up by Jae-ann Rock

Posted on Jun 10, 2014 in Archive

You’ve attended a trade show, met a number of prospects (hopefully!), and now it’s time to follow up.  So, how can you maximize your trade show ROI?  How soon should you follow up and what approach should you use after the show? Below are five important tips to successful trade show follow up, plus a few bonus ideas to help you get the most out of every conference lead… 5 Keys to Successful Trade Show Follow Up: Sort and Qualify Trade show Leads.  Immediately categorize your show leads into hot, warm and cold categories.  (Designating each A, B, C will do.) A Leads: You had a conversation...

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