Lose the weight – of DEAD data! by Jae-ann Rock
Some people make new year’s resolutions. Few people keep them. According to U.S. News, 80% of new year’s resolutions fail by mid-February! I’m not surprised… It’s hard to create new habits that actually “stick.” For most organizations, the same holds true for cleaning up their data: There are great intentions to clean up the data and keep it clean. But in reality, it’s a difficult, ONGOING process. (As in never-ending, continuous, incessant, unrelenting…you get the idea!) But, if you market and sell to Corporate Training and HR, you’re in luck! We can help you revolutionize the process...
Read More7 Tips to Motivate Your Sales People by Jae-ann Rock
In today’s tight labor market, it is critical to keep your most valued employees – especially those in sales! Study after study has shown that money isn’t a significant factor to retain employees. So, what can YOU do to keep your sales people motivated and happy to remain with your company? What tactics can you employ to increase employee engagement? How can you improve morale to better retain key talent? There are several timeless factors that are likely to motivate sales people to achieve huge success – for themselves, for their sales team, and for your company. In this week’s...
Read MoreThree Steps to Make 2019 a Blockbuster Year by Pat Ryan
Happy New Year! As you develop your 2019 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1: Have you set clear, specific metrics? “If you don’t know where you are going, you will probably end up...
Read MoreHow Much Did Bad List Data Cost You in 2018? by Jae-ann Rock
Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers. While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will negatively...
Read More6 Rules to Maximize Sales & Marketing Productivity by Pat Ryan
Years ago, I attended GE’s Management Training Program, where I first learned about Jack Welch’s highly impactful business principles. As former Chairman of GE, Jack Welch was a legendary leader, largely known for: Demonstrating effective leadership tactics Achieving record corporate growth and profits (Under his leadership, GE’s value rose by more than 4,000% as a result of Mr. Welch’s strong personal philosophies!) It is those same guiding principles that have had a lasting impact upon my life and my career. (Unfortunately, the impact on GE was not so lasting after Welch’s departure...
Read MoreNo Lead Left Behind by Jae-ann Rock
Having a marketing plan that includes ways to nurture your “not now” leads is critical to making sure no lead is left behind. In our last blog post, we outlined ways to remain engaged with leads over time – in a way that continues to bring value to those contacts without becoming a pest. It is a balancing act, for sure. But, in our experience, a lead that has gone quiet is not necessarily a dead lead. Until you are able to fully ascertain the situation, do not assume any lead is dead. They are still “in play” until you are informed otherwise. I have personally had situations where a...
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