7 Tips to ATD Trade Show Success {a Checklist} by Aleshia Humphries
Exhibiting at trade shows can be an incredibly effective promotional tool if done right. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall ATD trade show ROI. Of course, in a world of websites, emails, and voice mails, the ATD trade show offers a unique opportunity to build relationships with face-to-face contact. Of course, the number one goal of exhibiting at ATD is to increase the...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...
Read MoreThe Secret to Successfully Marketing to Corporate Training & HR by Pat Ryan & Jae-ann Rock
While there are many ways companies attempt to market and sell to Corporate Training and HR decision makers, not all are successful. For example, many companies attend industry trade shows, only to get lost in the chaotic shuffle of dozens of vendors on the show floor. So, what is the one secret you can leverage to successfully market to Corporate Training and HR? Stop guessing! We have taken all of the guesswork out of this for you. You see, we’ve specialized in this industry for 20 years now – and we know what works. Working with Mentor Tech Group provides you access to all of that...
Read More7 Tips to Motivate Your Sales People by Jae-ann Rock
In today’s tight labor market, it is critical to keep your most valued employees – especially those in sales! Study after study has shown that money isn’t a significant factor to retain employees. So, what can YOU do to keep your sales people motivated and happy to remain with your company? What tactics can you employ to increase employee engagement? How can you improve morale to better retain key talent? There are several timeless factors that are likely to motivate sales people to achieve huge success – for themselves, for their sales team, and for your company. In this week’s...
Read More6 Rules to Maximize Sales & Marketing Productivity by Pat Ryan
Years ago, I attended GE’s Management Training Program, where I first learned about Jack Welch’s highly impactful business principles. As former Chairman of GE, Jack Welch was a legendary leader, largely known for: Demonstrating effective leadership tactics Achieving record corporate growth and profits (Under his leadership, GE’s value rose by more than 4,000% as a result of Mr. Welch’s strong personal philosophies!) It is those same guiding principles that have had a lasting impact upon my life and my career. (Unfortunately, the impact on GE was not so lasting after Welch’s departure...
Read MoreWhat WORKS when Marketing to Corporate Training & HR? by Jae-ann Rock
After almost 20 years in this industry, we know a thing or two about what works when marketing to Corporate Training and HR. As a matter of fact, working with our clients has provided us with some incredible insights regarding the secret to sales and marketing success in this industry. This week, we are excited to reveal the secrets behind how Acumen Learning leveraged the MTG database to yield some incredible results! Using a multi-faceted marketing approach, in their six years using the MTG database, Acumen has achieved the following results: Invoiced more than 21 times the cost of the...
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