How to Build a Comprehensive Prospect Profile (Part 1 of 2) by Pat Ryan
We know you’re working hard marketing to the world of corporate training & HR – but, how can you improve the sales results of those efforts? First, it’s important to note that some lead generation organizations simply don’t understand the vital role DETAILS play in helping a salesperson determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker? Previous negative experiences...
Read MoreHow to Create Value-Added Marketing Content by Jae-ann Rock
In our last article, we presented information about emerging marketing trends during the COVID19 pandemic. One key take away from these trends shows an increased appetite for value-added, marketing style content, versus “salesy” content. So this week, we thought it would be helpful to dive deeper into the topic of value-added content while answering commonly asked questions: How do we create engaging, value-added content? How do we promote our content to the right target audience in our industry? How do we leverage email marketing while minimizing our email opt-outs? The key to...
Read MoreEmerging B2B Marketing Trends [during COVID19] by Jae-ann Rock
There are important marketing trends emerging as businesses learn to adapt during this age of COVID19. We’ve gathered some of the latest research regarding marketing opportunities and pitfalls with recommendations for how you might best adapt to these ongoing changes. We encourage you to use this information to be PROACTIVE in formulating more effective and appropriate marketing plans during these tumultuous times. And remember, if we can help in any way, please contact us. We’re here to assist in your Corporate Training, e-Learning & HR outreach as you work hard to keep the wheels of...
Read MoreYou Reap What You Sow (with video message from Pat Ryan)
During these uncertain times, with many conferences and in-person meetings being canceled due to COVID-19, Mentor Tech Group stands committed to helping you stay on track in your sales outreach efforts. To that end, we know you still need to market to Corporate Training, e-Learning and HR decision-makers. That’s why we’ve put together the following video message with helpful tips to keep your sales funnel flowing during challenging times. Please click here for Pat Ryan’s new video message The RIGHT marketing efforts NOW will yield sales results in 6-12 months, when business gets back on...
Read MoreA Message & Offer from Our President (video message from Pat Ryan)
As we move through these trying times, we at Mentor Tech Group stand committed to helping you stay on track in your sales outreach efforts. Rest assured, the MTG team is still hard at work, diligently updating our database of more than 40,000 decision-makers in Corporate Training, e-Learning and HR. Please click here for my video message to learn more. Meanwhile, let us know how we can help you. To schedule a 15-minute complimentary marketing best practices call, click here or call us at (651) 457-8600, Ext. 1. We stand ready to help, whenever you need us… Stay healthy,...
Read More5 Tips to Increase Sales Productivity TODAY by Jae-ann Rock
We all know there is a vast difference between being productive and being “busy.” The Merriam-Webster dictionary defines busywork as “work that usually appears productive or of intrinsic value but actually only keeps one occupied.” Stated another way, busywork can refer to activity that is “undertaken to pass time and stay busy but in and of itself has no actual value.” Now, more than ever, it is critical to reduce or eliminate such busy work, particularly for your well-paid professional sales staff. Left unaddressed, busy work can quickly erode sales and company...
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