How to Build a Comprehensive Prospect Profile (Part 1 of 2) by Pat Ryan

Posted on Oct 1, 2018 in Blog, Training and HR

We know you’re working hard marketing to the world of corporate training & HR – but, how can you improve the sales results of those efforts? First, it’s important to note that some lead generation organizations simply don’t understand the vital role DETAILS play in helping a sales person determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker?...

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What WORKS when Marketing to Corporate Training & HR? by Jae-ann Rock

Posted on Sep 17, 2018 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

After almost 20 years in this industry, we know a thing or two about what works when marketing to Corporate Training and HR. As a matter of fact, working with our clients has provided us with some incredible insights regarding the secret to sales and marketing success in this industry. This week, we are excited to reveal the secrets behind how Acumen Learning leveraged the MTG database to yield some incredible results!  Using a multi-faceted marketing approach, in their six years using the MTG database, Acumen has achieved the following results:   Invoiced more than 21 times the cost of the...

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5 Hot Tips to Rev up Your Fall Marketing & Sales Results! by Jae-ann Rock

Posted on Sep 4, 2018 in Blog, Meeting/Event Planning, Training and HR

We all know that September means “back to school” and “back to business”!  The push is on.  The end of the year is now in sight and the push is on… So, how do you make the most of the next several months to develop and close business before the end of the year?  We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! The five tips below are designed to help you rev up your sales and marketing results! 1.)    Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end of year sales activity.  Just be certain...

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Tips to Get Control Over Your Lead Gen Results by Jae-ann Rock

Posted on Aug 20, 2018 in Blog, Meeting/Event Planning, Training and HR

Admittedly, I am somewhat of a control freak. This is one of the reasons I am successful in business. But, if you ask my family they may tell you I like to control every aspect of my life. Truth-be-told, I don’t even like to use “cruise control” in my car because it makes me feel, well…out of control! However, I do travel by plane without any issue, and often take an Uber or taxi, all of which requires me to relinquish control. I’m usually fine with handing over control in these instances. (Except for that one CRAZY taxi ride in LA traffic – I’m sure I left fingernail marks in...

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Decision Making Tips: 4 Steps to Success by Jae-ann Rock

Posted on Aug 5, 2018 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Did you know that your ability to make decisions may determine your success in life? The NUMBER ONE reason for not accomplishing success in life is indecision and procrastination.   But, how do successful leaders avoid common decision traps of “analysis paralysis,” or fear of making the WRONG decision which can result in NO decision at all? Personal success author and guru, Napoleon Hill, had a lot to say about decision-making and considered it one of the primary keys to success.  Through his research of the most successful people of his day, Hill determined decision-making is a critical...

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Five Essentials to Build a Healthy Sales Pipeline by Jae-ann Rock

Posted on Jul 24, 2018 in Blog, Meeting/Event Planning, Training and HR

A lack of qualified prospects moving through your sales process TODAY can mean trouble for your business TOMORROW. Building a healthy sales pipeline is critical to attain your revenue goals 3, 6 or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a numbers game. To develop a healthy sales pipeline, you must start with enough leads to crank through your marketing and sales engine. After all, only a portion will become “qualified leads,” and of those, only a fraction will be ready to...

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