3 Steps to Increase Trade Show ROI by Pat Ryan
Each week we talk with prospects and clients marketing to corporate training & HR. In some ways, you could say we have our “finger on the pulse” of the mood in the corporate training/HR world. We understand the buying habits, market trends and ongoing challenges in this industry – all from a prospecting perspective. One ongoing challenge we see for companies marketing to corporate training and HR is: How to Achieve Higher Trade Show Return-on-Investment (ROI) It’s important to realize that many times, we don’t have to make fancy or massive changes to get better results — fundamental...
Read MoreLearn and Apply this One Master Key to go from Modest Success to Amazing Success! By Pat Ryan
In the early 1900’s, Napoleon Hill was commissioned by rags-to-riches philanthropist, Andrew Carnegie, to study and interview 500 highly successful Americans to determine if they shared common “success” traits. Carnegie introduced Hill to Henry Ford, who then introduced Hill to the likes of Alexander Graham Bell, Thomas Edison and other luminaries of the day. Through the many interviews that followed, Hill became convinced there is a formula for success, which he outlined in his 13 success principles. Anyone can apply these principles to achieve success in their own lives! This week, in...
Read MoreHow to Reduce Turnover when Selling/Marketing to Corporate Training & HR by Jae-ann Rock
We’ve all heard (and experienced) that companies today are asking employees to ‘do more with less’. But, exactly how are we supposed to go about this? Increased workplace pressures often lead to employee frustration, overload, burnout and increased rates of turnover. Given the pressures and restrictions of “doing more with less”, shouldn’t we all be asking, “How can we maximize productivity and performance in the workplace?” The answer could be as simple (and elusive) as ‘increasing employee engagement’. Can employee engagement really make a difference to the bottom line? In a word:...
Read More5 Tips to Rev Up Results when Marketing to Corporate Training & HR! by Jae-ann Rock
August is nearly over and we all know that September means “back to school” and “back to business”! The push is on. So, how do you make the most of the next several months to develop and close business before the end of the year? We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! Prepare to rev up your sales and marketing results! 1.) Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end of year sales activity. Just be certain you are rewarding the right behavior, aligned with your...
Read More10 Things Every Corporate Training & HR Marketer Must Know! by Jae-ann Rock
In today’s complex world of B2B marketing, social media, ad words and analytics, it’s easy to get caught up in the details of marketing and forget the BASICS. I’m sure you have your hands full every week: keeping up with social media trends, measuring response rates, testing and tweaking new marketing campaigns, tracking Google analytics, identifying new markets, honing your message, and meeting your sales team’s constant requests for MORE quality leads! But — are you SURE you have the BASICS covered? If you fail to keep several marketing basics in mind…success may elude you. ...
Read MoreCan you Turn Desire into Reality? Success Principle #1 by Pat Ryan
Have you ever wondered how some people from meager backgrounds manage to become so successful? Against all odds, with limited financial resources, or even education, some people achieve great success in life. How do they do it? Could there be a formula to their success? If so, can you apply it to your own life when marketing to Corporate Training & HR? Can you apply it to all aspects of your life? Napoleon Hill thought so – after studying and interviewing over 100 American millionaires across nearly 20 years, Hill became convinced there is a formula for success. Andrew Carnegie,...
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