When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows,
network via LinkedIn, and/or purchase marketing lists from time-to-time.
But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads.
Why? Well, that “inexpensive” list you purchased probably contains generic, outdated information, gathered by simply compiling other old lists of data. The result? Bad data. And bad data will create two costly issues for your sales team:
- LOST TIME: With poor quality data, your well paid, professional sales reps are now forced to WASTE valuable time and energy wading through that bad data, trying to find any prospect worthy of a conversation!
- LOST SALES/OPPORTUNITY: The time your reps spend wading through bad data is time they are NOT spending speaking with qualified decision-makers. This is a huge problem – all created by purchasing inferior lists.
The result? That “inexpensive” list may end up costing you more than 3 times the cost of a high-quality market intelligence database due to the time and energy wasted to slog through it. (Check out our ROI calculator to see how much that “inexpensive” list is really costing you.)
Remember: LOW COST = LOW QUALITY.
So, before you purchase another “inexpensive” list, consider the high COSTS of doing so. If you want real market intelligence for targeted decision-makers in your industry, you must know the right questions to ask when investing in a “list.”
5 QUESTIONS TO ASK BEFORE YOU PURCHASE ANOTHER LIST
1.) How is the data compiled, and WHO is compiling it?
2.) How often is the data updated?
3.) Does the information provide specific job functions (not just titles)?
4.) Is each person in the database involved in influencing or making decisions?
5.) What are the restrictions for use? (One-time use, no emailing, etc.)
The truth is, very few commercially available lists can provide the kind of drilled-down, accurate decision-maker information you need.
However…there is ONE company that specializes in developing accurate lists of more than 40,000 decision-maker contacts in Corporate Training and HR… That company IS Mentor Tech Group.
If you’re lucky enough to sell or market to the corporate training or HR world, there is a highly unique list option available to you…the Mentor Tech Group Market Intelligence database of more than 40,000 Corporate Training & HR decision-maker contacts at America’s top companies!
WHAT IS THE DIFFERENCE IN A HIGH-QUALITY LIST?
Mentor Tech Group offers drilled-down Market Intelligence, not just mere “data.”
Mentor Tech Group’s market intelligence lists are hand-built by industry specialists who have personal conversations with every contact in our database. Our Market Intelligence Consultants gather and confirm contact details, as well as the person’s exact responsibility within the organization to determine if they merit membership in our database. (Now that’s unique!)
When you purchase a minimum of 1000 leads from Mentor Tech Group, you will receive FREE list updates every 4 months for one full year. Your sales staff will no longer be wasting up to 25% of their time calling on expired leads. Your marketing staff won’t be receiving loads of bounce backs on email marketing campaigns. The MTG database is current, accurate and qualified.
Because we speak to each contact in our database, we are able to gather information about their specific Job Function and their area of responsibility in the organization. We call these “Job Codes.”
This information helps us determine if a contact meets the criteria to be included in our decision-maker database. Our database is then segmented by Job Code (not nebulous job title), allowing you to identify contacts with certain specific responsibilities within an organization. (Sample MTG Job Codes can be found HERE.)
Imagine:
- No more wrong turns and dead ends calling on poor quality lists!
- No more wasted time, money and effort chasing ghosts!
- Increased sales pipeline activity, improved marketing ROI, increased sales revenues.
Don’t waste another day using poor quality lists. If you want to decrease waste in your sales process and boost sales, call Mentor Tech Group and ask us the 5 Key Questions included in this article. Our answers may surprise you!
Save time and money using MTG’s lists:
- The best and most qualified marketing Market Intelligence in the industry
- A direct link to the decision-makers you seek!
- Precisely targeted and highly accurate information, ready for you to email and call!
Then, contact us at: 651-457-8600, Ext. 1 for a no-obligation quote! We’re happy to build a quote that meets your target market specifications, or ask if our Total Solution option might be right for you!
See for yourself the difference that a QUALITY LIST can make.
Until next time… Happy selling!
