Posts Tagged "VP Training list"

Top B2B Marketing Trends When Selling to L&D

Posted on Jan 31, 2023 in Blog, Principles of Success, Training and HR

We all know that the Learning and Development (L&D) industry is constantly evolving, so keeping up with the latest marketing trends is essential for success when selling to this industry. As B2B marketers, it’s important to understand the current trends to more effectively reach and engage potential customers and build a healthy sales pipeline. We have gathered information from some of the top research companies in this area to find out what’s working in 2023. First, it’s important to know that according to a recent American Marketing Association survey, more than 65%...

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Tips to Achieve Better Marketing Results for LESS Money in ’23 by Jae-ann Rock

Posted on Dec 12, 2022 in Blog, Principles of Success, Training and HR

As you set up your 2023 marketing strategy and budget, it’s critical to assess what kind of ROI you can expect from each marketing tactic BEFORE you SPEND any money.  It’s all about HOW you spend your marketing budget and what return on investment you can expect from each marketing tactic you employ.  First, assess how much time your team WASTES by prospecting using that outdated trade show list, or by using a GENERIC marketing list that doesn’t focus on Learning & Development decision-makers. Many times, trade show lists and generic lists do not contain actual role-based decision-makers...

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Reduce 2022 Taxable Income Before Year End by Pat Ryan

Posted on Nov 17, 2022 in Blog, Meeting/Event Planning, Training and HR

If you are looking for ways to reduce your 2022 taxable income, NOW may be the BEST  time to invest in Mentor Tech Group’s market intelligence. Did you know that you can write off the entire cost of the MTG custom-built database as a 2022 expense? Not ready to take list delivery now? That’s okay – you can purchase now and defer your list delivery until February 28, 2023. It’s a win-win. Act now – time is of the essence. Remember, if you’re looking for access to more than 40,000 confirmed Training and HR decision-maker info, there is no better resource than Mentor Tech Group. CONTACT US today...

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Top 5: What Does & Doesn’t Work when Selling to L&D by Jae-ann Rock

Posted on Nov 9, 2022 in Blog, Meeting/Event Planning, Training and HR

What works today in marketing outreach to corporate Learning & Development decision makers – and what DOESN’T? We did some research about the current state of selling and marketing to the L&D sector and identified several trends about how buyers like to be contacted. It’s good to know what L&D buyers think about the outreach efforts of companies that contact them.   Did you know that many L&D professionals receive 3-6 cold outreach marketing emails per day, but not many phone calls? So, what works when marketing/selling to L&D? Let’s review some of the findings… Top...

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The High Cost of Buying an “Inexpensive” List by Jae-ann Rock

Posted on Oct 26, 2022 in Blog, Principles of Success, Training and HR

When marketing and selling to Corporate Training and HR, you are always looking for better ways to find new leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time to time. But, if you are purchasing an INEXPENSIVE list of contacts, you may be inadvertently using THE most expensive way to source Corporate Training and HR decision-maker contacts! Although buying an inexpensive list may appear to be a smart option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why?  Well, that...

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