How to Build a Comprehensive Prospect Profile (Part 2 of 2) by Pat Ryan
In our previous blog post, we explored the importance of gathering information from prospects to better serve them in your sales efforts. Today, we will delve deeper into Question Guidelines designed to help you build comprehensive prospect profiles and improve your sales results. You can transform simple data points into actionable insights about your potential customers by asking the right questions. Turning Contacts into Prospects: Using these probing questions is an effective way to unlock valuable information and understand your prospect’s situation. Remember, these questions are...
Read MoreHow to Build a Comprehensive Prospect Profile (Part 1 of 2)
In today’s competitive landscape, gathering detailed information about potential customers remains essential for successful sales conversations. Building comprehensive prospect profiles allows you to understand their needs, challenges, and motivations so that you can tailor your approach and increase engagement and sales results! The Importance of Information Gathering Taking the time to gather information about potential customers provides several benefits: Identifies qualified leads: By understanding their specific needs and challenges, you can focus your efforts on leads with a...
Read MoreUrgent: Required Email Changes to Amplify Your Corporate Training Outreach
In the fast-evolving realm of corporate training, maintaining effective communication with your audience is paramount. Recent server adjustments by major providers, including Google, Yahoo, GoDaddy, and soon Microsoft, have introduced significant changes affecting email deliverability. For companies like yours offering corporate training solutions, the importance of these modifications cannot be overstated. To safeguard your communication channels and enhance your outreach in the corporate training space, it’s imperative to take immediate action. The implementation of DMARC and DKIM is...
Read More5 Effective Ways to Nurture Prospects When They Say “Not Now” by Jae-ann Rock
You’ve meticulously cultivated leads into a promising pipeline, but not everyone’s ready to buy just yet. So, how do you stay top of mind and relevant when prospects say “not now”? Building Trust Takes Time (and Multiple Touches) Today’s prospects need multiple interactions before committing. Studies show it takes an average of 10 impressions for brand recall. But quantity isn’t the only factor; quality interactions are key. Here’s how marketers and salespeople can build trust, staying top of mind until the prospect is READY TO BUY: 1. Regular,...
Read MoreFrom Clicks to Customers – 23% More Leads in Jan/Feb!
January isn’t just about resolutions. It’s prime time for webinars, with January and February seeing a 23% boost in attendance as recently reported by Training Magazine*. And Hubspot reports that overall audience engagement (e.g., Q&A, polls) tends to be higher in the first quarter of the year… Are you leveraging the power of webinars? If so, it’s also critical to be SURE you’re attracting the right audience. Relying on your existing contact list to market your webinars is like fishing in a depleted pond. New, high-quality sales leads are PARAMOUNT to your success. Mentor...
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