Finding Prospects: Mailing, Emailing, or Calling – Which Works BEST? by Pat Ryan
There are many theories about the best way to find prospects. Certainly large advertising campaigns and trade shows can take up a lot of the marketing budget. But, when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, Emailing them, or Calling them directly The context of this discussion will be from the frame of reference of a company that targets decision maker contacts in corporate training, HR, or talent management. Mentor Tech Group works exclusively with clients marketing and selling to the corporate...
Read MoreFive Keys to Reduce Costly Employee Turnover (…Before It’s Too Late) by Jae-ann Rock
When looking at current trends in employee turnover, there is good news and bad news… First, the bad news: Employee turnover is expected to continue to rise through the balance of 2014 and beyond, as economic growth returns. This could mean trouble if you have dissatisfied workers who may begin searching for a more favorable work arrangement. Now, the good news: There are key drivers you can leverage to drive employee retention. If you want to keep your high value employees from leaving, it is critical that you employ these five tips before it’s too late. First, let’s review...
Read MoreThe Truth About the “Big Training Show” by Aleshia Humphries
Trade shows are challenging. I’ve done my share, including the one-person stints where you have to take on all the responsibilities by yourself, like working long shifts over three days at the “big training show.” (You can substitute “big HR show” and the story will be the same.) But, what’s even more challenging is when the show is over and you go back to your office with a nice big stack of “leads.” As a former Marketing Director for a large training company, I know. I’ve been there, done that…sorted through the “hot”...
Read More5 Reasons to Join a Mastermind Group by Jae-ann Rock
You may have heard of the Mastermind group concept and thought, “I don’t think that’s for me” or, “I don’t have time for that.” But, what IS a Mastermind group and what can it offer YOU? Whether you are marketing and selling to Corporate Training and HR, or looking for ways to improve your overall business results, joining a Mastermind group can drive you to higher levels of success. It’s been proven time and again. What is a Mastermind Group? The Mastermind concept was published by Napoleon Hill in the 1930’s, as a result of his research studying the most successful people of the day....
Read MoreThe Truth about the “Big Training Show” By Aleshia Humphries
Trade shows are challenging. I’ve done my share, including the one-person stints where you have to take on all the responsibilities by yourself, like working long shifts over three days at the “big training show.” (You can substitute “big HR show” and the story will be the same.) But, what’s even more challenging is when the show is over and you go back to your office with a nice big stack of “leads.” As a former Marketing Director for a large training company, I know. I’ve been there, done that…sorted through the “hot”...
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