Posts Tagged "Training list"

How to Build a Comprehensive Prospect Profile (Part 2 of 2) by Pat Ryan

Posted on Jul 13, 2020 in Blog, Meeting/Event Planning, Training and HR

What is the best way to build a comprehensive profile of your prospect? In our last blog post, we covered SPIN selling techniques, a framework used to gather valuable information from your prospects to assist in the sales process. This week, in part two of this topic, we’ll dig deeper by sharing Question Guidelines designed to help you build a more comprehensive prospect profile to improve sales results. Ask your prospects the following questions to help them open up, allowing you to more quickly understand their situation and identify areas of potential need: Question Guidelines When...

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10 Email Marketing Best Practices by Jae-ann Rock

Posted on Jan 17, 2020 in Blog, Meeting/Event Planning, Training and HR

When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads and nurture them over time Boost sales Build brand loyalty Increase website traffic Based on our experience, we have compiled the following list of email marketing best practices to help you achieve success in 2020! 10 Email Marketing Best Practices to Achieve Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number The ability for the recipient to easily unsubscribe from your email campaigns Remove all unsubscribes and bounces from...

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3 Critical Questions for 2020 Sales Success by Pat Ryan

Posted on Jan 6, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Happy New Year to you! Can you believe it’s 2020? It’s time to reflect, learn, and step boldly into a new decade! As you develop your 2020 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1:...

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Top 10 Tips when Marketing to Corporate Training & HR by Jae-ann Rock

Posted on Nov 5, 2019 in Blog, Meeting/Event Planning, Training and HR

In today’s complex world of B2B marketing, social media, ad-words and analytics, it’s easy to get caught up in the details of marketing and forget the BASICS. I’m sure you have your hands full every week: keeping up with social media trends, measuring response rates, testing and tweaking new marketing campaigns, tracking Google analytics, identifying new markets, honing your message, and meeting your sales team’s constant requests for MORE, high-quality leads! But — are you SURE you have the BASICS covered?  If you fail to keep several marketing basics in mind…success may elude you. Let’s...

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Where Are All The Training Decision-Makers Hiding? by Jae-ann Rock

Posted on Jun 3, 2019 in Blog, Principles of Success, Training and HR

Like most professionals marketing and selling to Corporate Training and HR, you may have found it difficult to find the exact decision-makers you need to target. Why? Because most large list providers use AI (Artificial Intelligence) to comb the internet, building a massive database of contacts from other online sources. But – there is one problem with this approach – and it is a BIG ONE. Often, the real decision-makers you need are hiding behind obscure or non-descriptive titles. AI does NOT have the ability to drill into this information any further, and can only provide you...

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