Six Takeaways from Disney’s Model of Success by Jae-ann Rock
Originally known for its animated films and theme parks, The Walt Disney Company has developed into a “Diversified international family entertainment and media enterprise.” Today, with more than $46B in annual sales, 175,000 employees worldwide, and five mammoth business segments, Disney is considered one of the most valuable brands on the planet. So, what practical strategies can we learn from Disney’s success to positively impact our own sales and marketing efforts? First, know this: Disney’s success did NOT happen by chance. Only by constantly innovating and pushing the boundaries, has...
Read MoreTop 10 Marketing Tips for Corporate Training & HR Marketers by Jae-ann Rock
In today’s complex world of B2B marketing, social media, ad words and analytics, it’s easy to get caught up in the details of marketing and forget the BASICS. I’m sure you have your hands full every week: keeping up with social media trends, measuring response rates, testing and tweaking new marketing campaigns, tracking Google analytics, identifying new markets, honing your message, and meeting your sales team’s constant requests for MORE quality leads! But — are you SURE you have the BASICS covered? If you fail to keep several marketing basics in mind…success may elude you....
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