Things to Consider before Your Next Trade Show Event by Jae-ann Rock
In today’s highly competitive and cost-reducing environment, performance counts more than ever. Making the most of your trade show dollars is key. There are many factors to consider before signing up to exhibit at that next conference, such as: Does your team have the capacity to make follow-up sales calls in a timely fashion? Does your customer service center have the staff to take care of all the new customers? Do you have enough personnel to handle any newly created work? Can you continue to deliver top-notch quality service to current customers, if many new sales result from the show?...
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