3 Critical Questions for 2022 Sales Planning
Hard to believe, but 2021 will soon be in the rearview mirror. It’s time to reflect, learn, and step boldly into a new year! As you develop your 2022 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1:...
Read MoreReduce 2021 Taxable Income NOW
If you are looking for ways to reduce your 2021 taxable income, NOW may be the BEST time to invest in Mentor Tech Group’s market intelligence. Did you know that you can write off the entire cost of the MTG custom-built database as a 2021 expense? Not ready for a list now? That’s okay – you can purchase now and defer your list delivery until February 28, 2022. It’s a win-win. Act now – time is of the essence. Remember, if you’re looking for access to confirmed Training and HR decision-maker info, there is no better resource than Mentor Tech Group. CONTACT US today to take advantage of this...
Read MoreWhat Works in Email Marketing – 3 Quick Tips by Jae-ann Rock
Let’s look at three things you can do right away to begin improving your email campaign results. Whether you are an email marketing “beginner” or if you’ve been doing email marketing for a while, these tips are for YOU. Did you know? Today, according to Litmus, more than 30% of B2B marketers say email newsletters are still the best way to nurture leads, and 4 out of 5 marketers said they’d rather give up social media than email marketing. In the end, email marketing still works – IF DONE CORRECTLY. There are many tips we can provide about what works in email marketing – but...
Read MoreFive Steps to Build a Healthy Sales Pipeline by Jae-ann Rock
Building a healthy sales pipeline is critical if you want to attain your revenue goals 3, 6, or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a “numbers game.” To develop a healthy sales pipeline, you MUST start with enough leads to process through your marketing and sales engine. After all, only a portion will become “qualified leads,” and of those, only a fraction will be ready to buy now. So – it is PARAMOUNT that you add ENOUGH targeted leads into the top of your...
Read MoreLead Gen Best Steps when Marketing to Training & HR by Jae-ann Rock
Many companies talk about their complex marketing plans to generate more leads. But complex marketing plans alone won’t result in an increase in qualified leads. To improve lead gen results, you must enact a formula for success. That’s why this week, we will share with you several key components to a successful lead gen campaign as a good reminder of WHAT WORKS when marketing to Corporate Training & HR! 5 Keys to Lead Gen Success: Invest in a High-Quality, Targeted List from a reputable source – Use an Accurate, High-Quality List in your Target Market! Use a high-quality,...
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