Revealed: 5 Lead Gen Strategies for Peak Performance by Pat Ryan
After more than TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today. Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your prospect’s mind WHEN...
Read MoreDo You Know These 4 Buyer Types? by Jae-ann Rock
So, you’ve found the Corporate Training or HR decision-makers at target prospect companies. They have shown interest in your marketing outreach, and now it is time to follow up with a phone call. But, wait! Don’t blow it…How will you make the most of this opportunity? How will you make a positive first impression? How should you communicate your message to maximize call results? What’s the best approach to get them to open up – should you be chatty or direct? Once you find the decision-maker at a target account, it is important to reduce tension and build trust early in your contact with...
Read More3 Critical Questions for 2022 Sales Planning
Hard to believe, but 2021 will soon be in the rearview mirror. It’s time to reflect, learn, and step boldly into a new year! As you develop your 2022 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1:...
Read MoreReduce 2021 Taxable Income NOW
If you are looking for ways to reduce your 2021 taxable income, NOW may be the BEST time to invest in Mentor Tech Group’s market intelligence. Did you know that you can write off the entire cost of the MTG custom-built database as a 2021 expense? Not ready for a list now? That’s okay – you can purchase now and defer your list delivery until February 28, 2022. It’s a win-win. Act now – time is of the essence. Remember, if you’re looking for access to confirmed Training and HR decision-maker info, there is no better resource than Mentor Tech Group. CONTACT US today to take advantage of this...
Read MoreWhat Works in Email Marketing – 3 Quick Tips by Jae-ann Rock
Let’s look at three things you can do right away to begin improving your email campaign results. Whether you are an email marketing “beginner” or if you’ve been doing email marketing for a while, these tips are for YOU. Did you know? Today, according to Litmus, more than 30% of B2B marketers say email newsletters are still the best way to nurture leads, and 4 out of 5 marketers said they’d rather give up social media than email marketing. In the end, email marketing still works – IF DONE CORRECTLY. There are many tips we can provide about what works in email marketing – but...
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