Posts Tagged "sales pipeline"

What Works in Email Marketing – 3 Quick Tips by Jae-ann Rock

Posted on Oct 27, 2021 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Let’s look at three things you can do right away to begin improving your email campaign results. Whether you are an email marketing “beginner” or if you’ve been doing email marketing for a while, these tips are for YOU.  Did you know?  Today, according to Litmus, more than 30% of B2B marketers say email newsletters are still the best way to nurture leads, and 4 out of 5 marketers said they’d rather give up social media than email marketing. In the end, email marketing still works – IF DONE CORRECTLY.  There are many tips we can provide about what works in email marketing – but...

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Five Steps to Build a Healthy Sales Pipeline by Jae-ann Rock

Posted on Oct 11, 2021 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Building a healthy sales pipeline is critical if you want to attain your revenue goals 3, 6, or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a “numbers game.” To develop a healthy sales pipeline, you MUST start with enough leads to process through your marketing and sales engine. After all, only a portion will become “qualified leads,” and of those, only a fraction will be ready to buy now. So – it is PARAMOUNT that you add ENOUGH targeted leads into the top of your...

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Lead Gen Best Steps when Marketing to Training & HR by Jae-ann Rock

Posted on Jul 9, 2021 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Many companies talk about their complex marketing plans to generate more leads. But complex marketing plans alone won’t result in an increase in qualified leads.  To improve lead gen results, you must enact a formula for success. That’s why this week, we will share with you several key components to a successful lead gen campaign as a good reminder of WHAT WORKS when marketing to Corporate Training & HR! 5 Keys to Lead Gen Success: Invest in a High-Quality, Targeted List from a reputable source – Use an Accurate, High-Quality List in your Target Market!  Use a high-quality,...

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Key Highlights of the “How’s Business 2021” Report by Jae-ann Rock

Posted on Jun 28, 2021 in Blog, Meeting/Event Planning, Training and HR

Companies serving the L&D, Training and HR industries have had some unique challenges and opportunities arise during the last 14 months. With the pandemic beginning to abate in the US now, combined with the influx of government funding and pent-up demand, it appears we are on the cusp of a tidal wave of new opportunity. During this critical time, we thought it would be helpful to share key findings from the “How’s Business 2021” report, compiled by The American Association of Learning Providers (ISA). Study findings were aggregated in March 2021 from 60+ ISA member organizations in the...

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Solution to Summer Sales Slump – Don’t Let off the Gas by Aleshia Humphries

Posted on Jun 7, 2021 in Blog, Principles of Success, Training and HR

Most companies wind down in the summer months because prospects are on vacation, employees take time off, kids are out of school, etc.  But is that really the best strategy? With pandemic restrictions being lifted and loads of money being poured into the US economy, now is definitely NOT the time to take your foot off of the gas when it comes to your marketing outreach! The physics concept of “a body in motion stays in motion” comes to mind when I think of taking time off from my sales and marketing efforts.  I once read that it takes twice the effort to get something moving than it does to...

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