Are your Marketing Lists like the Bridge to Nowhere? By Jae-ann Rock
Despite this being an election year, we promise not to get political here. You may remember several years ago, there was a lot of talk about a Senator who was able to push through funding for his state project to build a bridge in Alaska that became known as the “Bridge to Nowhere”. If you Google this term, you will discover that there have been many such projects over the course of recent history. These are feel-good projects that: Benefit very few people Cost significant money Create the perception of progress As we know, these projects are often politically motivated and they have...
Read MoreHow to Decrease the High Costs of Sales People By Pat Ryan
Sales people are expensive—good ones and bad ones. Maybe that fact is easy to overlook for organizations churning out record sales numbers—but what about everyone else marketing to corporate HR and training? Some costs can be avoided. Beyond salary, commission and benefits, there are additional expenses you incur resulting from inefficiencies in your sales process. We can illustrate this using the subject of a recent article (“The Number One Productivity Killer in Prospecting”)—and explore the Return-on-Investment (ROI) that can be achieved when you avoid the top prospecting...
Read More