Posts Tagged "marketing lists"

Top Ways to Nurture Your “Not Now” Leads

Posted on Aug 1, 2022 in Blog, Meeting/Event Planning, Training and HR

You’ve worked hard to turn a number of leads into a pipeline of qualified prospects…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now”? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...

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5 Ways to Ignite Your Q3 Sales Numbers

Posted on Jul 11, 2022 in Blog, Meeting/Event Planning, Training and HR

As we begin Q3, the push is on to ramp up marketing and sales efforts and hit those 2022 summer revenue goals! So, how will you make the most of the next several months to develop and close business  before the fall? We have some tools and tricks to help you achieve the results you need when marketing to Corporate Training & HR! Here are five sales and marketing tips to ramp up revenue – especially when selling to Corporate Training & HR! 1.)   Invest in a High-Quality (Targeted) Prospect List: When marketing and selling to Corporate Training & HR, Mentor Tech Group’s...

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5 Questions to Ask Before Purchasing a Marketing List by Jae-ann Rock

Posted on Jun 25, 2022 in Blog, Meeting/Event Planning, Training and HR

When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why?  Well, that “inexpensive” list you purchased probably...

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Critical Tips to Retain Your Sales & Marketing People by Jae-ann Rock

Posted on Jun 9, 2022 in Blog, Training and HR

According to Forbes, being a “good employer” is one of the top ESSENTIAL post-Covid business strategies. With the “Great Resignation” still taking place, knowing how to attract and keep the right employees is more critical today than ever. WHY? Living through a pandemic has made people reconsider what’s truly important in life. “Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what they like than on the necessity of having a job…” – Forbes Hence, employees want to work for “GOOD EMPLOYERS” – quality...

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Marketing to DE&I to Increase Revenue in 2022 by Jae-ann Rock

Posted on May 25, 2022 in Blog, Training and HR

Companies are spending more on diversity, equity, and inclusion (DE&I) than ever before as they seek to outcompete in the marketplace.  A recent survey* of 320 leaders found that: “DE&I spending is strongly correlated with company size as measured by revenues and number of employees…Companies with $10 billion or more in sales plan to spend 23.2% more in 2022, compared to 9.4% more for companies with $100-$499 million in sales and 6.3% more for companies with less than $10 million in sales.” Many companies have been hard at work developing training and HR programs to incorporate...

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