Stop Selling Features: Here’s What HR & L&D Buyers Really Want (Part 2 of 2)
Turning Insight into Action In Part 1, we broke down the three “jobs” corporate training and HR leaders are actually trying to accomplish: functional, emotional, and social. Knowing these jobs gives you a roadmap to more effectively engage these decision-makers. But insight isn’t enough. The real advantage comes from turning that knowledge into targeted action—and that’s the exact job Mentor Tech Group helps you get done. Our buyers—B2B sales and marketing teams selling into Corporate Training and HR—are trying to reach the right decision-makers, craft messages that resonate, and...
Read More6 Sales Pitfalls in Corporate Training & HR (and How to Fix Them)
Companies selling to Corporate Training & HR often make the same costly mistakes—mistakes that weaken your pipeline, suppress revenue, and frustrate even your best sales reps. If left unchecked, these six mistakes can slowly drain the life out of your business. Here’s what to watch for and how to fix them. 1. Forcing Your Sales Reps to Hunt-and-Peck for Leads Are your salespeople spending more time searching for leads than actually selling? Working through outdated, limited in-house contacts Scrolling LinkedIn, Data.com, or “Top 100” lists to fill their pipeline Sorting through trade...
Read More5 Proven Strategies to Market to the Modern L&D Buyer
The Learning and Development (L&D) industry continues to evolve at a rapid pace, making it essential for B2B marketers to adapt quickly. With younger decision-makers shaping purchasing decisions and technology driving new expectations, understanding today’s trends is key to building a strong sales pipeline in 2025. Understanding the Modern L&D Buyer The majority of B2B buyers in the L&D space are now under 40. This generation expects efficiency, personalization, and authentic engagement. They seek solutions that not only deliver results but also align with their values and...
Read MoreGearing Up for Fall: 10 Email Marketing Do’s (Part 1 of 2)
As summer winds down and we gear up for a busy fall season, now is the perfect time to sharpen your email marketing strategy. Email remains one of the most effective digital marketing tools available — and when executed correctly, it can drive real results for your business. Whether you’re preparing for fall campaigns, launching new initiatives, or re-engaging with leads after the summer lull, effective email marketing can help you: Generate quality leads Boost sales Deepen customer relationships Increase website traffic Stay top-of-mind with your audience In this first part of two articles...
Read MoreEmail Marketing Optimization: 5 Powerful Ways to Maximize Results
Even today, email marketing remains a cornerstone of digital strategy. “As of 2025, 44% of marketers consider email marketing their most effective channel for driving ROI — outperforming social media, paid search, and SEO (HubSpot, 2025).” But effective email marketing is more than just sending messages—it’s about nurturing leads, building relationships, and ultimately driving revenue. To truly harness the full potential of your email marketing efforts, your campaigns must be optimized for maximum impact. Here’s how: 1) Optimize for Mobile Mobile usage dominates the digital...
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