Finding Prospects: Mailing, Emailing, or Calling – Which Works BEST? by Pat Ryan
There are many theories about the best way to find prospects. Certainly large advertising campaigns and trade shows can take up a lot of the marketing budget. But, when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, Emailing them, or Calling them directly The context of this discussion will be from the frame of reference of a company that targets decision maker contacts in corporate training, HR, or talent management. Mentor Tech Group works exclusively with clients marketing and selling to the corporate...
Read MoreThe #1 Hidden Obstacle (& Key) to Your Success by Jae-ann Rock
We all know that success can be molded by the people with whom we surround ourselves. But, could there be a hidden saboteur hindering you from your full potential? Whether you are marketing to corporate training and HR, or seeking that next promotion – your biggest obstacle to success may actually reside within you. So, what IS this critical component of one’s success? It is the subconscious mind. You must learn to carefully regulate what information reaches this powerful lockbox, for it can affect your opportunities for success throughout your life. Amazingly, you can also...
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