5 Tips for AI-Enhanced Success in L&D Sales
Are you in the business of selling to Learning and Development (L&D) buyers? In today’s ever-evolving market, utilizing Artificial Intelligence (AI) can give you the edge you need to stand out and close deals effectively. AI has the potential to transform your sales approach, making it more personalized, data-driven, and efficient. Here are some helpful tips to help you leverage AI when selling to L&D buyers: Insights into Buyer Behavior: Understand Your Audience AI can provide invaluable insights into buyer behavior by analyzing their interactions with your content and...
Read MoreGet Control Over Your Lead Gen Results
As a sales and marketing professional, you are responsible for helping your company create marketing campaigns that generate qualified leads and improve sales. And, you are likely always searching for proven ways to improve control over campaign results… If you are using an in-house database for your marketing efforts, be advised – your list is likely full of JUNK. First – what is data decay? It is a degradation in the quality of data. GOOD data is required if you want to boost marketing efficiency and sales results. Consider the following stats: The data decay rate of B2B...
Read MoreWork Smarter Not Harder – 5 Tips by Jae-ann Rock
Looking for ways to be more efficient and effective in your sales efforts? From eliminating time-wasters to accelerating the sales cycle, these tips will put you on the path to improved sales success for the rest of the year. Incorporate these tips into your daily work habits and you will soon reap the sales rewards that come from working smarter – not harder! 1.) Focus on ONE Thing at a Time. It has been proven that multitasking does not work well. In fact, it is a drain on productivity. The Issue: Reduced Productivity: Research has shown that multitasking can reduce productivity by as...
Read MoreUpdated Info: B2B Email Marketing Best Practice Tips by Jae-ann Rock
Despite all the new marketing channels available for B2B marketers today, according to Hubspot and Litmus, email marketing still provides an impressive $36 return for every $1 spent! So – what recommendations can you employ to achieve similar results? We have some updated information to help answer this question… WHEN TO SEND First, in B2B email marketing, Tuesdays and Thursdays have historically had the best open rates. However, the latest data shows a change in this pattern: According to a 2022 report by Campaign Monitor, the highest open rates for B2B emails is on Mondays (at...
Read MoreTop B2B Marketing Trends When Selling to L&D
We all know that the Learning and Development (L&D) industry is constantly evolving, so keeping up with the latest marketing trends is essential for success when selling to this industry. As B2B marketers, it’s important to understand the current trends to more effectively reach and engage potential customers and build a healthy sales pipeline. We have gathered information from some of the top research companies in this area to find out what’s working in 2023. First, it’s important to know that according to a recent American Marketing Association survey, more than 65%...
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