Updated Info: B2B Email Marketing Best Practice Tips by Jae-ann Rock
Despite all the new marketing channels available for B2B marketers today, according to Hubspot and Litmus, email marketing still provides an impressive $36 return for every $1 spent! So – what recommendations can you employ to achieve similar results? We have some updated information to help answer this question… WHEN TO SEND First, in B2B email marketing, Tuesdays and Thursdays have historically had the best open rates. However, the latest data shows a change in this pattern: According to a 2022 report by Campaign Monitor, the highest open rates for B2B emails is on Mondays (at...
Read MoreTop B2B Marketing Trends When Selling to L&D
We all know that the Learning and Development (L&D) industry is constantly evolving, so keeping up with the latest marketing trends is essential for success when selling to this industry. As B2B marketers, it’s important to understand the current trends to more effectively reach and engage potential customers and build a healthy sales pipeline. We have gathered information from some of the top research companies in this area to find out what’s working in 2023. First, it’s important to know that according to a recent American Marketing Association survey, more than 65%...
Read More5 Best Practices to Improve Time Management in Sales
Part of the KEY to making the most of any new year is TIME MANAGEMENT. It is the one factor that sets apart top-performing sales reps from all the rest. But did you know that most salespeople spend only 20% of their time actively selling? It is imperative that every sales rep have an organized time management plan… That’s why this week’s tips are designed specifically for SALES professionals to get the most out of every work week to improve productivity and sales results! Five Ways to Sell More in Less Time: 1.) Do first things first. One simple key to streamlining your sales process...
Read MoreTips to Achieve Better Marketing Results for LESS Money in ’23 by Jae-ann Rock
As you set up your 2023 marketing strategy and budget, it’s critical to assess what kind of ROI you can expect from each marketing tactic BEFORE you SPEND any money. It’s all about HOW you spend your marketing budget and what return on investment you can expect from each marketing tactic you employ. First, assess how much time your team WASTES by prospecting using that outdated trade show list, or by using a GENERIC marketing list that doesn’t focus on Learning & Development decision-makers. Many times, trade show lists and generic lists do not contain actual role-based decision-makers...
Read MoreHow to Build a Comprehensive Training or HR Prospect Profile (Part 1) by Pat Ryan
We know you’re working hard marketing to the world of corporate training & HR – but, how can you improve the sales results of those efforts? First, it’s important to note that some lead generation organizations simply don’t understand the vital role DETAILS play in helping a salesperson determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker? Previous experiences with poor...
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