Posts Tagged "high quality lists"

How to Avoid the Bad Data Trap by Jae-ann Rock

Posted on Nov 18, 2014 in Archive

Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers.  While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success selling to these markets.  Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business.  Using “inexpensive” lists with inaccurate information will negatively...

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How to Create a Comprehensive Prospect Profile (Part 1 of 2) by Pat Ryan

Posted on Feb 26, 2013 in Archive, Training and HR

Some lead generation organizations simply don’t understand the vital role that DETAILS play in helping a sales person determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker? Previous negative experiences with traditional telemarketing companies actually led to the founding of Mentor Tech Group.  We saw a need to COUNTER the shortfalls of these companies to: Focus on one area...

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