Posts Tagged "email marketing"

Top Email Marketing Mistakes By Pat Ryan & Jae-ann Rock

Posted on Mar 8, 2016 in Blog, Meeting/Event Planning, Training and HR

Like most companies today, you may be leveraging email marketing to reach out to prospects.  But, are you getting the best possible results? Ask yourself these questions: Do SPAM filters often stop your emails from “getting in”? Do your campaigns result in a low % of “opens” and “click-throughs”? Are you experiencing an increased rate of unsubscribes? Do you see diminishing returns from your email campaigns? If you’re not getting optimal results from your email campaigns, there is a high likelihood you’re making at least one of the common email...

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The Peak Performance Marketing Strategy You’ve Never Tried by Pat Ryan

Posted on Aug 6, 2014 in Archive

After more than a decade of specializing in marketing to the world of corporate training and human resources, we have   formed some definite opinions about how to most effectively prospect to this group. We have found a marketing system that dramatically improves the quantity (and quality) of prospects entering our sales pipeline – and for less money. Yes, better results and less money to achieve top line revenue growth. Better yet, this is not a complicated system.  It’s simple and easy for you to duplicate. You need prospects that want and are ready to buy your solution.  The...

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Finding Prospects – Mailing, Emailing or Calling – Which Works BEST? by Pat Ryan

Posted on Jun 24, 2013 in Archive, Meeting/Event Planning, Training and HR

There are many theories about what is the best way to find prospects. Certainly large advertising campaigns and trade shows take up a lot of the marketing budget. But when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, emailing them, or calling them directly. The context of our discussion will be from the frame of reference of a company that targets the corporate training or talent management decision maker. Mentor Tech Group (MTG) works exclusively with clients that market to the corporate training & human...

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The One Thing You KNOW You Need to Do – But Still Haven’t Done By Pat Ryan

Posted on Nov 6, 2012 in Archive

After over a decade of working with e-learning, training, and HR vendors, we have developed a wealth of knowledge about marketing to corporate training & HR. Specializing in a narrow niche has given us the rare opportunity of taking a glimpse at the many different challenges experienced by a wide variety of companies. Some problems end up being unique to one company, and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. All companies have challenges – and all companies...

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