Unlocking Effective Marketing to Corporate Training & HR by Jae-ann Rock
While there are many ways that companies attempt to market and sell to Corporate Training and HR decision-makers, not all are successful. Many fail miserably. But there’s no need for that! Are you looking for ideas to generate better results when marketing to Corporate Training and HR? We have some proven answers for you… As a matter of fact, Mentor Tech Group has removed ALL the guesswork for you. With more than two decades of specialization in this industry, we’ve gained profound insights into what works. Partnering with Mentor Tech Group grants you access to our...
Read More5 Tips for AI-Enhanced Success in L&D Sales
Are you in the business of selling to Learning and Development (L&D) buyers? In today’s ever-evolving market, utilizing Artificial Intelligence (AI) can give you the edge you need to stand out and close deals effectively. AI has the potential to transform your sales approach, making it more personalized, data-driven, and efficient. Here are some helpful tips to help you leverage AI when selling to L&D buyers: Insights into Buyer Behavior: Understand Your Audience AI can provide invaluable insights into buyer behavior by analyzing their interactions with your content and...
Read MoreWhat to Know About L&D Buyers Today by Jae-ann Rock
We all know that L&D leaders are looking for solutions to meet the changing needs of their organizations and learning and development initiatives. But, when marketing and selling to this sector, it’s important to know: Who is the L&D buyer? How do they make buying decisions? Where can you find an accurate list of these decision-makers? Let’s explore these topics… 1.) Who is the average L&D buyer? Age: The average L&D buyer is 40-50 years old. Gender: The majority of L&D buyers are women. Education: The average L&D buyer has a master’s degree. Job title: The...
Read More5 Lead Gen Strategies for Peak Performance by Pat Ryan
After more than TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today. Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your prospect’s mind WHEN...
Read More5 Ways to Grow Sales Using Value-Added Content
Content marketing is all the rage these days… But, you may be overwhelmed at the thought of producing value-added content on a regular basis. Like other companies marketing to Corporate Training & HR, you probably want to know: How do we create engaging, value-added content? How do we develop our brand as a thought leader in our industry? How do we send content regularly while minimizing our email opt-outs? The key to an effective email marketing strategy is to be sure you have a marketing and communication strategy that delivers value-added content to the right audience on...
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