5 Tips to Increase Sales Call Performance by Pat Ryan
During the Call—Be Your Best We know there is a huge amount of work that often goes into securing an opportunity to present to a prospect. There are key steps you should take DURING every sales call that will help SET THE PROPER TONE for you to become a peak sales performer. So, what are the top 6 things you should always do during every sales call to greatly improve results? Read below, then determine which tips you use regularly and which areas might need a little work… 1. Personality, Voice Tone, and Projection First rule: Be friendly and sincere. Nothing can take the place of someone...
Read MoreHow is The Great Resignation Affecting Your Marketing List?
We hear it all over the news these days… The Great Resignation has taken hold and shows no signs of letting up. For B2B marketers, this can prove especially challenging as you try to keep up with the huge amount of change happening to your in-house list! FACT #1: High Turnover in Corporate Training & HR means your in-house list data is constantly changing. If your database isn’t being kept current, your team will be wasting time and energy marketing/selling to outdated contacts. FACT #2: Adding high-quality NEW DATA to your marketing process TODAY is critical to achieving...
Read More3 Ways to Refresh Your Marketing Efforts by Jae-ann Rock
If you’ve been struggling to engage more prospects, you may need to rethink your marketing approach. Some simple changes may be all you need to yield better results. We’ve got you covered… Read on! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area. First – Value-added content is FREE content that is helpful, insightful, educational, or informative. What are common industry challenges or issues? What are industry-related news feeds or social media feeds buzzing about? Are there industry trends emerging? When creating...
Read More#1 Productivity Killer When Prospecting by Pat Ryan
The most critical factor in determining if you will achieve your goals this year is how productive your team is at PROSPECTING. After all, poor prospecting = poor sales results! When it comes to prospecting within corporate training, e-learning and talent management, we have seen companies make many mistakes and missteps. But, there is one common mistake topping the list of productivity killers that: Wastes 75% of prospecting time, and Deflates Return-On-Investment of prospecting dollars Let’s talk about this list-topping mistake. First, a statement of the obvious – many times...
Read MoreRevealed: 5 Lead Gen Strategies for Peak Performance by Pat Ryan
After more than TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today. Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your prospect’s mind WHEN...
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