Posts Tagged "Director Training"

The Top 10 DON’Ts of Email Marketing: Avoid Costly Mistakes

Posted on Jun 6, 2024 in Blog, Principles of Success, Training and HR

In our last article, we reviewed the top 10 email marketing “do’s” to get the most out of your email marketing efforts. Email marketing offers tremendous potential for business growth, but it’s a double-edged sword. While it can drive engagement and sales, missteps can undermine your efforts and harm your brand’s reputation. So – to ensure your emails resonate with your audience and drive results, here are the critical “don’ts” to avoid at all costs: Don’t Source Your List from Just Any List Source: While both organic growth and purchased lists have...

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Trade Show Success: 3 Secrets to Skyrocket Your ROI

Posted on May 7, 2024 in Blog, Principles of Success, Training and HR

Understanding the Corporate Training & HR Landscape We work closely with corporate training and HR professionals, providing us with a deep understanding of their unique challenges and priorities. One persistent issue is maximizing return on investment (ROI) when participating in trade shows. While major overhauls might seem tempting, often it’s mastering the fundamentals that leads to the most significant results. Let’s delve into three proven strategies to elevate your trade show success: 1. Pre-Show Outreach: The Proactive Advantage Shift from a passive mindset to a...

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How to Build a Comprehensive Prospect Profile (Part 2 of 2) by Pat Ryan

Posted on Mar 27, 2024 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

In our previous blog post, we explored the importance of gathering information from prospects to better serve them in your sales efforts. Today, we will delve deeper into Question Guidelines designed to help you build comprehensive prospect profiles and improve your sales results. You can transform simple data points into actionable insights about your potential customers by asking the right questions. Turning Contacts into Prospects: Using these probing questions is an effective way to unlock valuable information and understand your prospect’s situation. Remember, these questions are...

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How to Build a Comprehensive Prospect Profile (Part 1 of 2)

Posted on Mar 11, 2024 in Blog, Meeting/Event Planning, Training and HR

In today’s competitive landscape, gathering detailed information about potential customers remains essential for successful sales conversations. Building comprehensive prospect profiles allows you to understand their needs, challenges, and motivations so that you can tailor your approach and increase engagement and sales results! The Importance of Information Gathering Taking the time to gather information about potential customers provides several benefits: Identifies qualified leads: By understanding their specific needs and challenges, you can focus your efforts on leads with a...

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Urgent: Required Email Changes to Amplify Your Corporate Training Outreach

Posted on Feb 23, 2024 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

In the fast-evolving realm of corporate training, maintaining effective communication with your audience is paramount. Recent server adjustments by major providers, including Google, Yahoo, GoDaddy, and soon Microsoft, have introduced significant changes affecting email deliverability. For companies like yours offering corporate training solutions, the importance of these modifications cannot be overstated. To safeguard your communication channels and enhance your outreach in the corporate training space, it’s imperative to take immediate action. The implementation of DMARC and DKIM is...

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