5 Ways to Boost Sales Results by the End of 2022 by Jae-ann Rock
We all know that August/September means “back to school” and “back to business”! The push is on. The end of the year is now in sight. So, how do you make the most of the next several months to develop and close business before the close of 2022? The 5 tips below can help you achieve the sales results you need when marketing to Corporate Training & HR! 1.) Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end-of-year sales activity. Just be certain you are rewarding the right behavior, aligned with your corporate mission and goals. Identify...
Read MoreTop Ways to Nurture Your “Not Now” Leads
You’ve worked hard to turn a number of leads into a pipeline of qualified prospects…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now”? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...
Read More5 Tips to Increase Sales Call Performance by Pat Ryan
During the Call—Be Your Best We know there is a huge amount of work that often goes into securing an opportunity to present to a prospect. There are key steps you should take DURING every sales call that will help SET THE PROPER TONE for you to become a peak sales performer. So, what are the top 6 things you should always do during every sales call to greatly improve results? Read below, then determine which tips you use regularly and which areas might need a little work… 1. Personality, Voice Tone, and Projection First rule: Be friendly and sincere. Nothing can take the place of someone...
Read MoreHow is The Great Resignation Affecting Your Marketing List?
We hear it all over the news these days… The Great Resignation has taken hold and shows no signs of letting up. For B2B marketers, this can prove especially challenging as you try to keep up with the huge amount of change happening to your in-house list! FACT #1: High Turnover in Corporate Training & HR means your in-house list data is constantly changing. If your database isn’t being kept current, your team will be wasting time and energy marketing/selling to outdated contacts. FACT #2: Adding high-quality NEW DATA to your marketing process TODAY is critical to achieving...
Read More3 Ways to Refresh Your Marketing Efforts by Jae-ann Rock
If you’ve been struggling to engage more prospects, you may need to rethink your marketing approach. Some simple changes may be all you need to yield better results. We’ve got you covered… Read on! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area. First – Value-added content is FREE content that is helpful, insightful, educational, or informative. What are common industry challenges or issues? What are industry-related news feeds or social media feeds buzzing about? Are there industry trends emerging? When creating...
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