Top B2B Marketing Trends When Selling to L&D
We all know that the Learning and Development (L&D) industry is constantly evolving, so keeping up with the latest marketing trends is essential for success when selling to this industry. As B2B marketers, it’s important to understand the current trends to more effectively reach and engage potential customers and build a healthy sales pipeline. We have gathered information from some of the top research companies in this area to find out what’s working in 2023. First, it’s important to know that according to a recent American Marketing Association survey, more than 65%...
Read More5 Best Practices to Improve Time Management in Sales
Part of the KEY to making the most of any new year is TIME MANAGEMENT. It is the one factor that sets apart top-performing sales reps from all the rest. But did you know that most salespeople spend only 20% of their time actively selling? It is imperative that every sales rep have an organized time management plan… That’s why this week’s tips are designed specifically for SALES professionals to get the most out of every work week to improve productivity and sales results! Five Ways to Sell More in Less Time: 1.) Do first things first. One simple key to streamlining your sales process...
Read MoreTips to Achieve Better Marketing Results for LESS Money in ’23 by Jae-ann Rock
As you set up your 2023 marketing strategy and budget, it’s critical to assess what kind of ROI you can expect from each marketing tactic BEFORE you SPEND any money. It’s all about HOW you spend your marketing budget and what return on investment you can expect from each marketing tactic you employ. First, assess how much time your team WASTES by prospecting using that outdated trade show list, or by using a GENERIC marketing list that doesn’t focus on Learning & Development decision-makers. Many times, trade show lists and generic lists do not contain actual role-based decision-makers...
Read MoreTop 5: What Does & Doesn’t Work when Selling to L&D by Jae-ann Rock
What works today in marketing outreach to corporate Learning & Development decision makers – and what DOESN’T? We did some research about the current state of selling and marketing to the L&D sector and identified several trends about how buyers like to be contacted. It’s good to know what L&D buyers think about the outreach efforts of companies that contact them. Did you know that many L&D professionals receive 3-6 cold outreach marketing emails per day, but not many phone calls? So, what works when marketing/selling to L&D? Let’s review some of the findings… Top...
Read MoreThe High Cost of Buying an “Inexpensive” List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find new leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time to time. But, if you are purchasing an INEXPENSIVE list of contacts, you may be inadvertently using THE most expensive way to source Corporate Training and HR decision-maker contacts! Although buying an inexpensive list may appear to be a smart option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that...
Read More