Five Steps to Build a Healthy Sales Pipeline by Jae-ann Rock
Building a healthy sales pipeline is critical if you want to attain your revenue goals 3, 6, or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a “numbers game.” To develop a healthy sales pipeline, you MUST start with enough leads to process through your marketing and sales engine. After all, only a portion will become “qualified leads,” and of those, only a fraction will be ready to buy now. So – it is PARAMOUNT that you add ENOUGH targeted leads into the top of your...
Read MoreLead Gen Best Steps when Marketing to Training & HR by Jae-ann Rock
Many companies talk about their complex marketing plans to generate more leads. But complex marketing plans alone won’t result in an increase in qualified leads. To improve lead gen results, you must enact a formula for success. That’s why this week, we will share with you several key components to a successful lead gen campaign as a good reminder of WHAT WORKS when marketing to Corporate Training & HR! 5 Keys to Lead Gen Success: Invest in a High-Quality, Targeted List from a reputable source – Use an Accurate, High-Quality List in your Target Market! Use a high-quality,...
Read MoreKey Highlights of the “How’s Business 2021” Report by Jae-ann Rock
Companies serving the L&D, Training and HR industries have had some unique challenges and opportunities arise during the last 14 months. With the pandemic beginning to abate in the US now, combined with the influx of government funding and pent-up demand, it appears we are on the cusp of a tidal wave of new opportunity. During this critical time, we thought it would be helpful to share key findings from the “How’s Business 2021” report, compiled by The American Association of Learning Providers (ISA). Study findings were aggregated in March 2021 from 60+ ISA member organizations in the...
Read MoreSolution to Summer Sales Slump – Don’t Let off the Gas by Aleshia Humphries
Most companies wind down in the summer months because prospects are on vacation, employees take time off, kids are out of school, etc. But is that really the best strategy? With pandemic restrictions being lifted and loads of money being poured into the US economy, now is definitely NOT the time to take your foot off of the gas when it comes to your marketing outreach! The physics concept of “a body in motion stays in motion” comes to mind when I think of taking time off from my sales and marketing efforts. I once read that it takes twice the effort to get something moving than it does to...
Read More7 Rules to Maximize Sales & Marketing Success by Pat Ryan
Years ago, I attended GE’s Management Training Program, where I first learned about Jack Welch’s highly impactful business principles. As former Chairman of GE, Jack Welch was a legendary leader, largely known for: Demonstrating effective leadership tactics Achieving record corporate growth and profits (Under his leadership, GE’s value rose by more than 4,000% as a result of Mr. Welch’s strong personal philosophies!) It is those same guiding principles that have had a lasting impact on my life and my career. (Unfortunately, the impact on GE was not so lasting after Welch’s departure in 2001...
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