3 Reasons Smart Marketers Don’t Take Summers Off by Aleshia Humphries
Summer Slowdown? Not So Fast – Why You Should Ramp Up Marketing Efforts Now It has long been assumed that summer is a slow season for business. Kids are out of school, employees take time off, and decision-makers are (supposedly) unreachable on vacation. Many companies wind down their marketing efforts during July and August. But is that really the smartest move? The short answer: Absolutely not. Remote work is the new normal and companies are under more pressure than ever to stay competitive. That means taking your foot off the gas during the summer months could cost you — both in momentum...
Read MoreWhy Your Emails Aren’t Getting Noticed — and How to Fix It
Is your email marketing falling flat? Many L&D marketers have this problem — but the good news is, it’s fixable. With the right approach and tools, you can connect with the right people and drive real results. And yes, email still works — really well — when done right. Just look at the stats: 64% of B2B marketers say email is the most impactful channel in their multichannel strategy (Backlinko, 2024) 73% rely on email newsletters as part of their content marketing (Content Marketing Institute, 2024) 65% of B2B buyers say emails help guide them through the buying process (Demand Nurture,...
Read MoreHow to Build a Comprehensive Training/HR Prospect Profile in 2025 (Part 2 of 2)
Smart questions that open doors to better deals. In Part 1, we discussed how comprehensive prospect profiles lead to stronger, more successful sales conversations. Today, in Part 2, we’re diving into the next step: asking the right questions to uncover critical insights that will streamline the sales process. When you combine thoughtful questions with an organized approach like SPIN Selling, you transform surface-level contacts into well-qualified prospects with clear needs and buying potential. Categories of Questions That Move the Needle Business Drivers – Get to the root of what’s...
Read MoreHow to Build a Comprehensive Training/HR Prospect Profile in 2025 (Part 1 of 2)
Unlock more meaningful sales conversations with better prospect intelligence. In today’s fast-paced and hyper-competitive sales environment, understanding your audience isn’t optional—it’s essential. With so many vendors vying for the attention of corporate training and HR leaders, your ability to connect with the right contacts, in the right way, can make all the difference. That’s where a detailed prospect profile comes in. A prospect profile is a detailed, contact-level view of an individual or company that you’ve identified as a potential buyer. It includes data specific to that lead or...
Read More5 Reasons to Keep Marketing to Corporate Training & HR
In uncertain economic times, every dollar counts—and every strategy should pull its weight. For B2B companies marketing to corporate training and HR professionals, it may be tempting to scale back outbound efforts. But that’s not a prudent cost-saving measure—it’s a missed opportunity. Here are five reasons why staying visible and consistent with your outreach to HR and training professionals is a strategic must in 2025: 1. Stay Top of Mind During DisruptionWhen budgets tighten and internal demands rise, HR and corporate training teams are stretched thin. They’re managing upskilling, morale,...
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