Posts Tagged "corporate training lists"

The Top 10 DON’Ts of Email Marketing: Avoid Costly Mistakes

Posted on Jun 6, 2024 in Blog, Principles of Success, Training and HR

In our last article, we reviewed the top 10 email marketing “do’s” to get the most out of your email marketing efforts. Email marketing offers tremendous potential for business growth, but it’s a double-edged sword. While it can drive engagement and sales, missteps can undermine your efforts and harm your brand’s reputation. So – to ensure your emails resonate with your audience and drive results, here are the critical “don’ts” to avoid at all costs: Don’t Source Your List from Just Any List Source: While both organic growth and purchased lists have...

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Trade Show Success: 3 Secrets to Skyrocket Your ROI

Posted on May 7, 2024 in Blog, Principles of Success, Training and HR

Understanding the Corporate Training & HR Landscape We work closely with corporate training and HR professionals, providing us with a deep understanding of their unique challenges and priorities. One persistent issue is maximizing return on investment (ROI) when participating in trade shows. While major overhauls might seem tempting, often it’s mastering the fundamentals that leads to the most significant results. Let’s delve into three proven strategies to elevate your trade show success: 1. Pre-Show Outreach: The Proactive Advantage Shift from a passive mindset to a...

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Urgent: Required Email Changes to Amplify Your Corporate Training Outreach

Posted on Feb 23, 2024 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

In the fast-evolving realm of corporate training, maintaining effective communication with your audience is paramount. Recent server adjustments by major providers, including Google, Yahoo, GoDaddy, and soon Microsoft, have introduced significant changes affecting email deliverability. For companies like yours offering corporate training solutions, the importance of these modifications cannot be overstated. To safeguard your communication channels and enhance your outreach in the corporate training space, it’s imperative to take immediate action. The implementation of DMARC and DKIM is...

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5 Effective Ways to Nurture Prospects When They Say “Not Now” by Jae-ann Rock

Posted on Feb 6, 2024 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

You’ve meticulously cultivated leads into a promising pipeline, but not everyone’s ready to buy just yet. So, how do you stay top of mind and relevant when prospects say “not now”? Building Trust Takes Time (and Multiple Touches) Today’s prospects need multiple interactions before committing. Studies show it takes an average of 10 impressions for brand recall. But quantity isn’t the only factor; quality interactions are key. Here’s how marketers and salespeople can build trust, staying top of mind until the prospect is READY TO BUY: 1. Regular,...

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From Clicks to Customers – 23% More Leads in Jan/Feb!

Posted on Jan 9, 2024 in Blog, Principles of Success, Training and HR

January isn’t just about resolutions. It’s prime time for webinars, with January and February seeing a 23% boost in attendance as recently reported by Training Magazine*. And Hubspot reports that overall audience engagement (e.g., Q&A, polls) tends to be higher in the first quarter of the year…  Are you leveraging the power of webinars? If so, it’s also critical to be SURE you’re attracting the right audience. Relying on your existing contact list to market your webinars is like fishing in a depleted pond.  New, high-quality sales leads are PARAMOUNT to your success. Mentor...

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