Six Takeaways from Disney’s Model of Success by Jae-ann Rock
Originally known for its animated films and theme parks, The Walt Disney Company has developed into a “Diversified international family entertainment and media enterprise.” Today, with more than $46B in annual sales, 175,000 employees worldwide, and five mammoth business segments, Disney is considered one of the most valuable brands on the planet. So, what practical strategies can we learn from Disney’s success to positively impact our own sales and marketing efforts? First, know this: Disney’s success did NOT happen by chance. Only by constantly innovating and pushing the boundaries, has...
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